本教材的特点是:通过强化以电子商务为应用领域的“听、说、读、写、译”诸项技能训练,培养和提高学生在本专业领域的口头与书面沟通的能力。本书共10个单元,共36学时,平均每个单元使用3.6学时完成。
本教材在编写中开拓思路,力求突破传统教材侧重书面知识的局限性,在强化“读、说、听、写、译”诸项技能的同时,还在听力音频、习题解答和题库上进行了全方位的拓展,使其成为一本电子商务英语领域的立体化教材。
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书名 | 电子商务英语(附光盘)/高职高专教育电子商务专业教材新系 |
分类 | 教育考试-大中专教材-成人教育 |
作者 | 廖丽洁//张丽莲 |
出版社 | 东北财经大学出版社 |
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简介 | 编辑推荐 本教材的特点是:通过强化以电子商务为应用领域的“听、说、读、写、译”诸项技能训练,培养和提高学生在本专业领域的口头与书面沟通的能力。本书共10个单元,共36学时,平均每个单元使用3.6学时完成。 本教材在编写中开拓思路,力求突破传统教材侧重书面知识的局限性,在强化“读、说、听、写、译”诸项技能的同时,还在听力音频、习题解答和题库上进行了全方位的拓展,使其成为一本电子商务英语领域的立体化教材。 目录 Unit 1 Why E-Commerce Learning Targets Lead-in Activities News Listening Tasks on the Text Literature Reading on Internet Unit 2 E-Commerce Business Models Learning Targets Lead-in Activities News Listening Tasks on the Text Literature Reading on Internet Unit 3 E-Commerce Pros and Cons Learning Targets Lead-in Activities News Listening Tasks on the Text Literature Reading on Internet Unit 4 E-Payment in E-Commerce Learning Targets Lead-in Activities News Listening Text Tasks on the Text Literature Reading on Internet Unit 5 The Internet & World Wide Web Learning Targets Lead-in Activities News Listening Tasks on the Text Literature Reading on Internet Unit 6 lnternet Security Learning Targets Lead-in Activities News Listening Text Tasks on the Text Literature Reading on Internet Unit 7 E-Commerce Value Chain Learning Targets Lead-in Activities News Listening Text Tasks on the Text Literature Reading on Internet Unit 8 Online Advertising Learning Targets Lead-in Activities News Listening Tasks on the Text Literature Reading on Internet Unit 9 Internet Taxation & Legislation Learning Targets Lead-in Activities News Listening Text Tasks on the Text Literature Reading on Internet Unit 10 The Future of E-Commerce Learning Targets Lead-in Activities News Listening Text Tasks on the Text Literature Reading on Internet |
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