本教材为中华人民共和国商务部网络培训系列教材之一,简明实用,针对性强,内容涉及国际商务活动及交易磋商各环节,包括询盘、报盘、价格、包装、佣金、折扣、装运交货、支付、合同、保险、营销、广告、索赔、仲裁、商检、进口许可证、商标、专利、合资、代理、加工、招标、投标、并购等诸方面。特别是加入了目前国际商务领域最新的贸易方式及做法。每个单元由背景知识介绍、对话示例、专业术语介绍、常用句型表达及谈判技巧等内容组成。
Unit 1 Enquiry and Offer
Unit 2 Price Bargaining
Unit 3 Commission and Discount
Unit 4 Packing
Unit 5 Shipment and Delivery
Unit 6 Payment
Unit 7 Insurance
Unit 8 Conclusion and Contracts
Unit 9 Advertising and Marketing
Unit 10 Import License
Unit 11 Joint Venture
Unit 12 Trademarks and Patent
Unit 13 Claims and Settlement
Unit 14 Arbitration
Unit 15 Commodity Inspection
Unit 16 OEM and ODM
Unit 17 Processing and Assembling
Unit 18 Invitation to Tender
Unit 19 Agency
Unit 20 Acquisition and Merger