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书名 商务英语应用文写作/实用经贸英语丛书
分类 教育考试-外语学习-英语
作者 何维湘
出版社 中山大学出版社
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简介
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本书是一本商务英语写作的参考指导书。主要根据英美出版的教材和书刊,介绍各类商务英语应用文的撰写方法,并配以实例和练习。全书共有九个单元,内容包括:绪论(商务写作的特点、基本写作技巧),业务信函(格式、结构、信封的写法),业务信函的策略,求职函和履历,个人业务信函,其他形式应用文,电报,电传和合同。本书可作为大专院校商务英语应用文写作课教材,也可供大学生、研究生、外资合资企业和涉外单位工作人员自学和参考。

目录

Chapter One Introduction

  Section 1 Common Characteristics of Effective Business Writing

  Section 2 Basic Writing Skills

Chapter Two Business Letters

  Section 1 Business Letter Formats

  Section 2 Structural Parts of Business Letters

  Section 3 Addressing the Envelope

Chapter Three Strategies for Business Correspondence

  Section 1 Direct Pattern Outline for Good or Neutral News Letters

  Section 2 Indirect Pattern Outline for Bad News Letters

  Section 3 Persuasive Letters

Chapter Four Types of Business Letters

  Section 1 Letters of Requests, Inquiries and Replies

  Section 2 Status Inquiries

  Section 3 Order Letters and Acknowledgement Letters.

  Section 4 Payment and Shipment

  Section 5 Letters of Complaint, Claim and Adjustment

Chapter Five Application Letters and Resumes

  Section 1 Cover Letters

  Section 2 Resumes

Chapter Six Personal Letters in Business

  Section 1 Letters of Appreciation

  Section 2 Letters of Congratulations

  Section 3 Letters of Introduction

  Section 4 Letters of Invitation

  Section 5 Letters of Acceptance

  Section 6 Letters of Declination

  Section 7 Letters of Sympathy

  Section 8 Letters of Apology

  Section 9 Letters of Recommendation

Chapter Seven Other Forms of Business Communication.

  Section 1 Memorandums

  Section 2 Social Invitations

  Section 3 Notes

  Section 4 Notices

  Section 5 Agenda

  Section 6 Minutes 

  Section 7 Reports and Proposals

  Section 8 Job Description

Chapter Eight Telegram, Telex and Fax

  Section 1 Telegram

  Section 3 The Fax

  Section 4 E-mail

Chapter Nine Oontraet

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