本教材针对实际贸易工作需要,结合高职高专教学特点和学生的实际情况,采用双语模式,讲授贸易过程中最重要的内容。
本教材的主要内容包括商务沟通(商务英语写作和商务英语会话、现代交际工具介绍)、建立业务关系、商务谈判(询盘及回复,报盘、还盘和接受)、合同履行(合同概述、价格、付款、装运、包装、保险、申诉与索赔)、外贸单证(信用证、质量证、重量证、产地证、商业发票、提单、装箱单、保险单、装运通知单、报关单、报检单等)、电子商务(电子商务介绍、B2B网站阿里巴巴综合应用介绍)等。本教材力求涵盖当今互联网贸易中最实用的基本内容,涉及Alipay(支付宝)、TradeManager(阿里旺旺)、Skype(网络电话)等最新支付手段和通信方式的详细介绍,google.com、alibaba.com等重要网站的介绍,以及实际工作中各种单证的介绍及缮制等。
本教材针对实际贸易工作需要,结合高职高专教学特点和学生的实际情况,采用双语模式,从商务英语口语、商务英语函电、商务谈判技巧、外贸单证、电子商务等多个方面综合讲授贸易过程中最重要的内容。
本教材共6大部分16个单元,分别讲述商务沟通、业务关系的建立、商务谈判、合同的履行、外贸单证及电子商务等方面的相关内容。本教材语言通俗易懂,内容新颖、实用,可引导学生进入一个直观的仿真的商务环境中学习,从多方面训练学生的贸易实战能力。
本教材主要适用于高职高专院校、本科院校举办的二级职业技术学院、继续教育学院和民办高校使用,主要针对商务英语专业和经贸专业的学生,以及电子商务等其他专业的学生,还可供其他自学者及相关从业人员参考。
Part Ⅰ Business Communications
Unit One Business English Writing and Speaking
Section 1 Business English Writing
Section 2 Business English Speaking
Section 3 Negotiation Strategies
Exercises
Uint Two Modern Communication Tools
Section 1 E-mail
Section 2 TradeManager
Section 3 Skype
Section 4 Negotiation Strategies
Exercises
Part Ⅱ Establishing Business Relationships
Unit Three Establishing Business Relationships
Section 1 Dialogue
Section 2 Specimen Letters
Section 3 Negotiation Strategies
Exercises
Part Ⅲ Business Negotiations
Unit Four Inquiries and Replies
Section 1 Dialogue
Section 2 Specimen Letters
Section 3 Negotiation Strategies
Exercises
Unit Five Offers, Counter-offers and Acceptance
Section 1 Dialogue
Section 2 Specimen Letters
Section 3 Negotiation Strategies
Exercises
Part Ⅳ Performance of Contracts
Unit Six Contracts
Section 1 Dialogue
Section 2 Specimen Contract
Section 3 Specimen Letters
Section 4 Negotiation Strategies
Exercises
Unit Seven Price
Section 1 Introduction to Price
Section 2 Dialogue
Section 3 Specimen Letters
Section 4 Negotiation Strategies
Exercises
Unit Eight Payment
Section 1 Introduction to Payment
Section 2 Dialogue
Section 3 Specimen Letters
Section 4 Safe Payment Strategies of E-bank
Exercises
Unit Nine Shipment
Section 1 Introduction to Shipment
Section 2 Dialogue
Section 3 Specimen Letters
Section 4 Work Procedure of Export Sea Transportation Based on CIF and CFR
Exercises
Unit Ten Packing
Section 1 Introduction to Packing
Section 2 Dialogue
Section 3 Specimen Letters
Section 4 Practical Packing Strategies
Exercises
Unit Eleven Insurance
Section 1 Introduction to Insurance
Section 2 Dialogue
Section 3 Specimen Letters
Section 4 International Cargo Transportation Insurance
Exercises
Unit Twelve Complaints, Claims and Arbitration
Section 1 Introduction to Complaints, Claims and Arbitration
Section 2 Dialogue
Section 3 Specimen Letters
Section 4 Negotiation Strategies
Exercises
Part Ⅴ Documents
Unit Thirteen Documents(I)
Section 1 Letter of Credit
Section 2 Inspection Certificates
Section 3 Certificate of Origin and GSP Form A
Section 4 Commercial Invoice
Exercises
Unit Fourteen Documents (11)
Section 1 Bill of Lading
Section 2 Packing List, Weight Memo, Measurement List and Shipping Advice
Section 3 Insurance Policy
Section 4 Customs Declaration Form
Exercises
Part Ⅵ E-commerce
Unit Fifteen Introduction to E-commerce
Section 1 Brief Introduction to E-commerce
Section 2 Search Engine
Section 3 Domain Name and Website
Exercises
Unit Sixteen B2B Website--Alibaba. com
Section 1 Brief Introduction to Alibaba
Section 2 Buying Overview
Section 3 Selling Overview
Section 4 Account Information
Exercises
Appendix A Sketch Map of Foreign Trade Procedure
References