本书依据国际贸易通行惯例，共分18个单元，内容包括外贸/商务英语书信格式、写作原则、外贸业务关系的建立、询价与回复、报盘与还盘、促销、订购与确认、包装、运输、付款方式、保险、代理、投诉与处理、电传、传真与E-mail、英文合同、贸易形式、商务社交信函等方面。每章包括信函的写作要求、知识和技巧，以及相关业务知识的简介；信样部分共有8～12封样信，每封样信后面都有写作评述，讲解该封信函的写作特点及优缺点，表述是否地道、标准；每封信后面还有针对该样信中的难点进行的解释；常用短语部分主要有相关专业术语和写作中经常用到的专业表达；常用句子部分提供了数十个句子，帮助学习者掌握更多的英文表达句子，有利于写出更多更好更标准的外贸信函；练习部分提供了大量灵活多样的训练题，有利于学习效果的强化和进一步检验。

本书系统地介绍了外贸业务英语中常用文体写作的基本知识，包括各类商务信函、传真、电子邮件的格式、拟写方法和技巧，并按照外贸业务磋商过程中各个环节的顺序附有往来函电的大量例文和案例，提供了大量常用语句。本书还介绍了电子商务的基础知识和对外经济贸易中的常用文体，如意向书、协议、合同、招标通知书、投标书、中标通知书及广告等的格式、拟写方法及语言文字的应用，此外，还列举了外贸业务实践中常用的一些单据和单证实例。

本书共分18个单元，包括外贸英语书信的格式及写作原则、外贸业务关系的建立、询价与回复、报盘与还盘、促销、订购与确认、包装、运输、付款方式、保险、代理、投诉与处理、电传与传真、英文合同、贸易形式、商务社交信函等。

本书适用于国际贸易、市场营销、电子商务、经贸英语、企业管理和人力资源管理等经济管理类专业的学生，同时也适用于从事或准备从事外贸工作的其他专业人员。

Chapter One Basic Knowledge of Business Letter Writing 1

 Section One Introduction of Business Letter Writing 1

 Section Two Layout of a Business Letter 2

 Section Three Structure of Business Letter 7

 Section Four Addressing Envelopes 14

 Section Five Good Writing Principles 16

 Section Six Some Rules of Good Writing 18

 Section Seven Notes 20

 Section Eight Useful Sentences 21

 Section Nine Exercises 23

Chapter Two Establishing Business Relations 27

 Section One Introduction 27

 Section Two Specimen Letters 28

 Section Three Useful Words & Expressions 38

 Section Four Useful Sentences 39

 Section Five Exercises 43

Chapter Three Enquiries 45

 Section One Introduction 45

 Section Two Specimen Letters 46

 Section Three Useful Words & Expressions 51

 Section Four Useful Sentences 54

 Section Five Exercises 57

Chapter Four Offers and Quotations 60

 Section One Introduction 60

 Section Two Specimen Letters 61

 Section Three Useful Words & Expressions 67

 Section Four Useful Sentences 68

 Section Five Exercises 72

Chapter Five Counter-offers 74

 Section One Introduction 74

 Section Two Specimen Letters 74

 Section Three Useful Words & Expressions 79

 Section Four Useful Sentences 81

 Section Five Exercises 84

Chapter Six Conclusion of Business 90

 Section One Introduction 90

 Section Two Specimen Letters 91

 Section Three Useful Words & Expressions 96

 Section Four Useful Sentences 98

 Section Five Exercises 102

Chapter Seven Terms of Payment 105

 Section One Introduction 105

 Section Two Specimen Letters 105

 Section Three Useful Words & Expressions 110

 Section Four Useful Sentences 114

 Section Five Exercises 118

Chapter Eight Establishment of L/C and Amendment 123

 Section One Introduction 123

 Section Two Specimen Letters 124

 Section Three Useful Words & Expressions 129

 Section Four Useful Sentences 144

 Section Five Exercises 149

Chapter Nine Packing 159

 Section One Introduction 159

 Section Two Specimen Letters 160

 Section Three Useful Words & Expressions 166

 Section Four Useful Sentences 169

 Section Five Exercises 173

Chapter Ten Shipping Marks and Shipment 177

 Section One Introduction 177

 Section Two Specimen Letters 178

 Section Three Useful Words & Expressions 184

 Section Four Useful Sentences 187

 Section Five Exercises 190

Chapter Eleven Insurance 194

 Section One Introduction 194

 Section Two Specimen Letters 194

 Section Three Useful Words & Expressions 199

 Section Four Useful Sentences 201

 Section Five Exercises 204

Chapter Twelve Complaints and Claims 209

 Section One Introduction 209

 Section Two Specimen Letters 210

 Section Three Useful Words & Expressions 215

 Section Four Useful Sentences 217

 Section Five Exercises 220

Chapter Thirteen Agency 223

 Section One Introduction 223

 Section Two Specimen Letters 223

 Section Three Useful Words & Expressions 229

 Section Four Useful Sentences 231

 Section Five Exercises 235

Chapter Fourteen Trade Forms 239

 Section One Introduction 239

 Section Two Specimen Letters 239

 Section Three Useful Words & Expressions 247

 Section Four Useful Sentences 250

 Section Five Exercises 253

Chapter Fifteen Job-Application Writing in English 158

 Section one Introduction 158

 Section Two Cover Letter 265

 Section Three Specimen Letters of Application Letter 267

 Section Four Useful Words & Expressions 269

 Section Five Useful Sentences 271

 Section Six Exercise 275

Chapter Sixteen International Business Contracts 278

 Section One Basic Concept of Contract 278

 Section Two Main Features of International Business Contract 279

 Section Three Categories of International Business Contract 280

 Section Four Language Features in the Contracts 281

 Section Five Sample Contracts 283

 Section Six Useful Words & Expressions 285

 Section Seven Useful Sentences 288

 Section Eight Exercises 292

Chapter Seventeen Telex, Fax and E-mail 298

 Section One Telex 298

 Section Two Business Fax 300

 Section Three E-mail 303

 Section four Useful Words & Expressions 304

 Section Five Useful Sentences 306

 Section Six Exercise 309

Chapter Eighteen Other Letter Writing 312

 Section One Invitation 312

 Section Two Introduction 315

 Section Three Letters of Appointment 317

 Section Four Letters of Thanks 317

 Section Five Letters of Congratulations 318

 Section Six Letters of Reservation 319

 Section Seven Notice and Announcement 320

 Section Eight Ineroffice Menos 320

 Section Nine Business Reports 321

 Section Ten Agenda and Resolutions 323

 Seciton Eleven Letter of Notes 324

 Seciton twelve Exercises 324

Appendix 1 国家和地区分类术语 326

Appendix 2 重要传统节庆 329

参考文献 331