This year's typeface of choice is Franklin Gothic, designed by the prolific American typographer Morris Fuller Benton (1872-1948) at the start of the 20th century.The term "gothic" (or "grotesque") is an archaic term that simply means the face is sans serif- that is, without serifs,the short horizontal or vertical lines occuring at the tips of strokes in "roman" typefaces such as Times.
Our cover is a metal foil with a 3D effect that has been created using a diamond engraving process. This book represents the first commercial use of the process, which produces a smooth,satin-like finish while at the same time giving the appearance of great depth and movement...
This year's typeface of choice is Franklin Gothic, designed by the prolific American typographer Morris Fuller Benton (1872-1948) at the start of the 20th century.The term "gothic" (or "grotesque") is an archaic term that simply means the face is sans serif- that is, without serifs,the short horizontal or vertical lines occuring at the tips of strokes in "roman" typefaces such as Times.
Our cover is a metal foil with a 3D effect that has been created using a diamond engraving process. This book represents the first commercial use of the process, which produces a smooth,satin-like finish while at the same time giving the appearance of great depth and movement.
Peppered throughout this book is a selection of 3D images. You'll spot them from the 3D-glasses symbol,above, and from what look like printing errors - the red and blue parts of the photos will be offset. Use the 3D glasses provided to see the images in all their glory.
This "anaglyph" (from the Greek "to carve") photography is based on the fact that our left eye sees the world from a slightly different angle to the right eye.The brain processes the two images to create a 3D view of the world. With anagtyphs, the same effect is achieved using two offset colours: each eye sees a different colour and the brain processes this as 3D (binocular) vision.