本教材由十个单元组成,每个单元有四个板块(Warm up,Readings,Exercises,and Additional Reading),力求从不同视角介绍和探讨跨文化交际的主要内容和一些重要问题。每单元的练习形式多样,可供学生课内外讨论或实践。为了让学有余力的学生对同一跨文化交际主题有更好的了解,编者们提供了进一步研修的阅读文献。希望通过这些环节的训练能使学生主动把跨文化交际知识转化为跨文化交际技能,全面提高自身的综合素质,在全球化时代做一个合格的地球村民。
Unit 1 Globalization and Intercultural Communication
PART ONE WARM UP
PART TWO READINGS
Passage One What Is Globalization
Passage Two Thinking Globally
Passage Three What Is Intercultural Communication
PART THREE EXERCISES
Section A Filling the Blanks
Section B Convincing People
Section C Discussing the Questions
Section D Case Studies
PART FOUR ADDITIONAL READING
How Are Companies Globalizing Their Communication
Unit 2 Human Behavior and Culture
Unit 3 Communication and Culture
Unit 4 Language and Culture
Unit 5 Verbal Communication
Unit 6 Nonverbal Communication
Unit 7 Cultural Values
Unit 8 Culture Shock
Unit 9 Intercultural Communication Competence
Unit 10 Intercultural Adaptation
References