本书的立足点在于为从事国际商务活动的人士提供具有实用价值的商务环境指南,其内容涵盖了国际商务活动所面临的最重要的环境因素。全书共分十一章,具体内容安排如下:前三章为概论篇。第一章为背景介绍,概述国际商务活动的基本概念和特点;第二章论述国际商务企业的外部环境;第三章论述其内部环境。第四至第十章为分析篇,分别分析国际商务环境的各个主要方面。第四章介绍国际商务所面临的政治环境,第五章国际商务所面,临的经济环境;第六章国际商务所面临的文化环境;第七章国际商务所面临的社会环境;第八章国际商务所面临的法律环境;第九章国际商务所面临的伦理环境;第十章国际商务所面临的技术环境。最后一章为总结篇,阐述国际全球化对国际商务环境的影响,以及环境的变化对国际商务人员的挑战。
Chapter One Background for International Business: An Overview
Text: Get Familiar with International Business
Words and expressions
Key terms
Notes
Summary of key points
Exercises
Case study: Ford Motor Company
Point-counterpoint: Will Warnings about the Safety of Chinese Products Reduce China's Dominance in Global Manufacturing and Trade?
Minifile
Webalert
Further reading
Chapter Two The External Environment of Business
Text: The Business Organization and Its Environment
Words and expressions
Key terms
Notes
Summary of key points
Exercises
Case study: Disney's Strategy in China
Point-counterpoint: Do Business Environment Reforms Have Great Impact on Poverty Reduction in Africa?
Minifile
Webalert
Further reading
Chapter Three The Internal Environment of Business
Text: Organization: the Internal Environment
Words and expressions
Key terms
Notes
Summary of key points
Exercises
Case study: Team-Based Structures at Saab Training Systems
Point-counterpoint: The Manager: Omnipotent or Symbolic?
Minifile
Webalert
Further reading
Chapter Four Political Environment Facing International Business
Text: The Changing Political Environment
Words and expressions
Key terms
Notes
Summary of key points
Exercises
Case study: Should Government Be Running the Railways?
Point-counterpoint: Can a Milwaukee Smoking Ban be Enforceable?
Minifile
Webalert
Further reading
Chapter Five Economic Environment Facing International Business
Text: The International Economic Environment
Words and expressions
Key terms
Notes
Summary of key points
Exercises
Case study: Chinese Firm's Incentives for Foreign Acquisitions
Point-counterpoint: Helping Developing Nations: Aid or Trade?
Minifile
Webalert
Further reading
Chapter Six Cultural Environment Facing International Business
Text: The Challenge of Crossing Cultural Boundaries
Words and expressions
Key terms
Notes
Summary of key points
Exercises
Case study: How Do You Throw Your "Meishi"
Point-counterpoint: Does International Business Lead to Cultural Imperialism?
Minifile
Webalert
Further reading
Chapter Seven Social Environment Facing International Business
Text: Society and Business
Words and expressions
Key terms
Notes
Summary of key points
Exercises
Case study: B&Q in China
Point-counterpoint: Are Clawback Clauses Really a Necessary Evil?
Minifile
Webalert
Further reading
Chapter Eight Legal Environment Facing International Business
Text: Legal System in International Business
Words and expressions
Key terms
Notes
Summary of key points
Exercises
Case study: Sweatshop Economies
Point-counterpoint: Should the America Impose Religion on Secular Law?
Minifile
Webalert
Further reading
Chapter Nine Ethical Environment Facing International Business
Text: Business Ethics and Corporate Codes
Words and expressions
Key terms
Notes
Summary of key points
Exercises
Case study: Nestle Infant Formula
Point-counterpoint: Is It Ever Acceptable to Pay a Bribe in Business?
Minifile
Webalert
Further reading
Chapter Ten Technological Environment Facing International Business
Text: Changes in Technological Environment
Words and expressions
Key terms
Notes
Summary of key points
Exercises
Case study: India: A New Tiger Economy?
Point-counterpoint: Different Viewpoint on Information Technology Forum
Minifile
Webalert
Further reading
Chapter Eleven Global Change and Challenges of the International Environment
Text: Global Environment of International Business
Words and expressions
Key terms
Notes
Summary of key points
Exercises
Case study: Can Market Mechanisms Reduce Global Climate Change? ...
Point-counterpoint: Is Regional Planning the Solution, or the Problem? ..-
Minifile
Webalert
Further reading