《新编旅游英语教程》是东北财经大学出版社组织编写的“21世纪高等院校旅游管理系列教材”之一。本教材编写的主要目标是为旅游管理专业学生及旅游英语爱好者提供一本以培养英语语言能力为主、以充实旅游知识为辅的英语教材。本教材融知识性和趣味性于一体，帮助学生深入了解旅游文化知识，熟悉旅行社、酒店及其他旅游服务机构及其业务知识，为学生今后从事旅游及相关行业工作奠定良好的基础。
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| 电子书 | 新编旅游英语教程(附光盘21世纪高等院校旅游管理系列教材) |
| 分类 | 电子书下载 |
| 作者 | 潘惠霞 |
| 出版社 | 东北财经大学出版社 |
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| 介绍 |
编辑推荐 目录 Unit One Text A Travel as an Industry Text B The Vacation and Leisure Traveler Practical Writing：Notice(1) Supplementary Reading Basic Approaches to the Study of Tourism(1) Unit Two Text A What iS Tourism? Text B The Study of Tourism Practical Writing：Notice(2) Supplementary Reading Basic Approaches to the Study of Tourism（2） Unit Three Text A Benefits and Costs of Tourism Text B The International Tourist Practical Writing：Letter Writing(1) Supplementary Reading Common Health Problems Unit Four Text A Economic Impacts of Tourism Text B Cultural Effects of Tourism Practical Writing：Letter Writing(2) Supplementary Reading Tourism’S Impact on New York City Unit Five Text A What is Hospitality Management? Text B Planned Play Environments Practical Writing：Invitation Card Writing Supplementary Reading Trends in the Lodging Industry Unit Six Text A The Airline Industry Text B The Motorcoach Industry Practieal Writing：Reservation Letter Supplementary Reading Impact of Tourism on Employment Unit Seven Text A The Food Service Industry Text B Junk Food and a Hectic Pace Practical Writing：Letter of Confirmation Supplementary Reading Eady Food Services Unit Eight Text A Hotel Operations Text B Thomas Cook Practical Writing：Letter of Application Supplementary Reading The Growth of Hotel Chains Unit Nine Text A Recreation Text B Casinos and Gaming Practical Writing：R6sum6 Supplementary Reading The Walt Disney Company Unit Ten Text A Attractions Text B Atlantic City Practical Writing：Thank—you Letter Supplementary Reading Entertainment and Shopping Unit Eleven Text A Types of Travel Agencies Text B Travel Agency Organizations Practical Writing：Complaints Supplementary Reading The World Tourism Organization Unit Twelve Text A The Channels of Distribution Text B Specialty Channelers Practical Writing:Letter of Inquiry or Request Supplementary Reading Establish a Promotional Mix for Travel Intermediaries Unit Thirteen Text A Special Segments of Business Travel Text B Incentive Travel & Convention/Meeting Planners Practical Writing : Welcome Speech Supplementary Reading Tour Wholesalers and Operators Unit Fourteen Text A Behavior of Individual Customers Text B Interpersonal Factors Practical Writing: Advertisement Supplementary Reading Understanding Customer Behavior--Patchwork Quilt Country Inn Unit Fifteen Text A Why is Demand Important? Text B Market Potential Analysis Practical Writing : Business Reports Supplementary Reading Mass-Market Tourism Unit Sixteen Text A Life-Seeing Tourism Text B Improvement in Educational and Cultural Content of Tourism Practical Writing:Hotel Reservation Agreement Supplementary Reading Types of Destinations--Travel Experiences References |
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