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书名 新编旅游英语教程(附光盘21世纪高等院校旅游管理系列教材)
分类 教育考试-大中专教材-成人教育
作者 潘惠霞
出版社 东北财经大学出版社
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简介
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《新编旅游英语教程》是东北财经大学出版社组织编写的“21世纪高等院校旅游管理系列教材”之一。本教材编写的主要目标是为旅游管理专业学生及旅游英语爱好者提供一本以培养英语语言能力为主、以充实旅游知识为辅的英语教材。本教材融知识性和趣味性于一体,帮助学生深入了解旅游文化知识,熟悉旅行社、酒店及其他旅游服务机构及其业务知识,为学生今后从事旅游及相关行业工作奠定良好的基础。

目录

Unit One

 Text A Travel as an Industry

 Text B The Vacation and Leisure Traveler

 Practical Writing:Notice(1)

 Supplementary Reading

 Basic Approaches to the Study of Tourism(1)

Unit Two

 Text A What iS Tourism?

 Text B The Study of Tourism

 Practical Writing:Notice(2)

 Supplementary Reading

 Basic Approaches to the Study of Tourism(2)

Unit Three

 Text A Benefits and Costs of Tourism

 Text B The International Tourist

 Practical Writing:Letter Writing(1)

 Supplementary Reading

 Common Health Problems

Unit Four

 Text A Economic Impacts of Tourism

 Text B Cultural Effects of Tourism

 Practical Writing:Letter Writing(2)

 Supplementary Reading

 Tourism’S Impact on New York City

Unit Five

 Text A What is Hospitality Management?

 Text B Planned Play Environments

 Practical Writing:Invitation Card Writing

 Supplementary Reading 

 Trends in the Lodging Industry

Unit Six

 Text A The Airline Industry

 Text B The Motorcoach Industry

 Practieal Writing:Reservation Letter

 Supplementary Reading

 Impact of Tourism on Employment

Unit Seven

 Text A The Food Service Industry

 Text B Junk Food and a Hectic Pace

 Practical Writing:Letter of Confirmation

 Supplementary Reading

 Eady Food Services

Unit Eight

 Text A Hotel Operations

 Text B Thomas Cook

 Practical Writing:Letter of Application

 Supplementary Reading

 The Growth of Hotel Chains

Unit Nine

 Text A Recreation

 Text B Casinos and Gaming

 Practical Writing:R6sum6

 Supplementary Reading

 The Walt Disney Company

Unit Ten

 Text A Attractions

 Text B Atlantic City

 Practical Writing:Thank—you Letter

 Supplementary Reading

 Entertainment and Shopping

Unit Eleven

 Text A Types of Travel Agencies

 Text B Travel Agency Organizations

 Practical Writing:Complaints

 Supplementary Reading

 The World Tourism Organization

Unit Twelve

 Text A The Channels of Distribution

 Text B Specialty Channelers

 Practical Writing:Letter of Inquiry or Request

 Supplementary Reading

 Establish a Promotional Mix for Travel Intermediaries

Unit Thirteen

 Text A Special Segments of Business Travel

 Text B Incentive Travel & Convention/Meeting Planners

 Practical Writing : Welcome Speech

 Supplementary Reading

 Tour Wholesalers and Operators

Unit Fourteen

 Text A Behavior of Individual Customers

 Text B Interpersonal Factors

 Practical Writing: Advertisement

 Supplementary Reading

 Understanding Customer Behavior--Patchwork Quilt Country Inn 

Unit Fifteen

 Text A Why is Demand Important?

 Text B Market Potential Analysis

 Practical Writing : Business Reports

 Supplementary Reading

 Mass-Market Tourism

Unit Sixteen

 Text A Life-Seeing Tourism

 Text B Improvement in Educational and Cultural Content of Tourism

 Practical Writing:Hotel Reservation Agreement

 Supplementary Reading

 Types of Destinations--Travel Experiences

References

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