本书是为专业英语学习而编写的,其目的在于使学生通过电子商务英语原文的学习,了解其语言特色和写作风格,为阅读信息科学和相关专业英文原版资料做准备,同时通过学习本书所选时文,读者不仅可以掌握电子商务的基本面貌,还有助于阅读、翻译和撰写英语科技论文。
本书共分12个单元,包括电子商务基础知识、网络营销、互联网网站、企业电子商务、电子商务交易模式、网上购物、网上银行、电子商务的安全技术和电子商务法等。
Unit 1 Introduction to E-commerce
Lesson 1 What Is E-commerce
Voeabulary
Notes
Grammar
Exercises
[参考译文]
Lesson 2 The Evolution and Development of E-commerce
Vocabulary
Notes
Grammar
Exercises
[参考译文]
Lesson 3 The Technological Foundations of E-commerce
Vocabulary
Notes
Grammar
Exercises
[参考译文]
Unit 2 Traditional Commerce VS Electronic Commerce
Unit 3 Internet and World Wide Web
Unit 4 Electronic Data Interchange
Unit 5 Business Models of E-commerce
Unit 6 Value Chain in E-commerce
Unit 7 The Internet Marketing
Unit 8 The Internet Web Site
Unit 9 Security and E-commerce
Unit 10 Electronic Banking and Payment
Unit 11 Legal Aspects of E-Commerce
Unit 12 How the Internet Affects Certain Industries
参考文献