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书名 商务英语谈判(高职高专商务英语应用英语专业规划教材)
分类 教育考试-大中专教材-成人教育
作者 王秀萍//李全福
出版社 浙江大学出版社
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简介
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《商务英语谈判》为浙大出版社组织编写的高职高专商务英语、应用英语专业规划教材之一。本教材按照以就业为导向、以工学结合为特征、以英语语言在涉外商务谈判中的实际应用为宗旨进行编写。在编写过程中充分考虑高职高专学生的特点,强调够用为度、突出实训的编写理念。

本教材共设16个单元,课内教学32课时,可用多媒体教学,能满足一个学期的学习需要。根据涉外谈判的特点,本教材每单元设四大基本板块。

目录

UNIT 1 商务谈判

 Pre-reading Activities

 Oral Practice

 Negotation Skills

 Situational Dialogue Design

UNIT 2 建立业务关系

 Pre-reading Activities

 Oral Practice

 Negotation Skills

 Situational Dialogue Design

UNIT 3 询盘和发盘

 Pre-reading Activities

 Oral Practice

 Negotation Skills

 Situational Dialogue Design

UNIT 4 还盘

 Pre-reading Activities

 Oral Practice

 Negotation Skills

 Situational Dialogue Design

UNIT 5 价格

 Pre-reading Activities

 Oral Practice

 Negotation Skills

 Situational Dialogue Design

UNIT 6 佣金

 Pre-reading Activities

 Oral Practice

 Negotation Skills

 Situational Dialogue Design

UNIT 7 付款条件

 Pre-reading Activities

 Oral Practice

 Negotation Skills

 Situational Dialogue Design

UNIT 8 包装

 Pre-reading Activities

 Oral Practice

 Negotation Skills

 Situational Dialogue Design

UNIT 9 保险

 Pre-reading Activities

 Oral Practice

 Negotation Skills

 Situational Dialogue Design

UNIT 10 装运

 Pre-reading Activities

 Oral Practice

 Negotation Skills

 Situational Dialogue Design

UNIT 11 代理

 Pre-reading Activities

 Oral Practice

 Negotation Skills

 Situational Dialogue Design

UNIT 12 签订合同

 Pre-reading Activities

 Oral Practice

 Negotation Skills

 Situational Dialogue Design

UNIT 13 投诉和索赔

 Pre-reading Activities

 Oral Practice

 Negotation Skills

 Situational Dialogue Design

UNIT 14 投资

 Pre-reading Activities

 Oral Practice

 Negotation Skills

 Situational Dialogue Design

UNIT 15 特殊案例1

 案例分析

 操作练习

UNIT 16 特殊案例2

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