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书名 实用商务英语写作
分类 教育考试-外语学习-英语
作者 安然//孙继红
出版社 国防工业出版社
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简介
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本教材将求职写作、日常办公写作、商务报告、合同协议、商务社交信函、外贸函电、电子沟通等各种可能遇到的国际商务写作任务全面融合,内容设置系统、实用、创新;既介绍写作理论知识、业务技巧,又提供例证,充分贯彻了理论和实践紧密结合的原则,全面提升写作水平。书中总结出标准模式、范文、常用词汇和句型,行文现代、先进,有代表性;并配有操作性强的技巧训练,巩固写作技能;同时编入合同及各种单证,还附有常用商务英语词汇,将训练基础英语技能和商务工作有机结合起来。

内容推荐

本书将求职写作、日常办公写作、商务报告、合同协议、商务社交信函、外贸函电、电子沟通等各种可能遇到的国际商务写作任务全面融合,既介绍写作理论知识、业务技巧,又提供例证;书中总结出标准模式、范文、常用词汇和句型,并配有很有操作性的技巧训练,同时编入合同及各种单证。

本书可作为大专院校相关专业商务英语写作教材,也可作为从事商贸工作人员的参考用书及商务英语等级考试的指导用书。

目录

Chapter One An Introduction to Business Writing

 1.1 An Overview of Business Writing

 1.2 Criteria for Effective Business Writing

1.2.1 Consideration

1.2.2 Clarity

1.2.3 Conciseness

1.2.4 Concreteness

1.2.5 Correctness

1.2.6 Completeness

1.2.7 Courtesy

 1.3 Construction of Effective Sentences and Paragraphs

1.3.1 Construction of Effective Sentences

1.3.2 Construction of Effective Paragraph

Chapter Two English Writing of Employment

 Section One Business Writing

 2.1 Introduction

 2.2 Professional Resumes

2.2.1 Introduction to Professional Resumes

2.2.2 Structure of a Resume

2.2.3 Format

2.2.4 Sample Resumes

 2.3 Cover Letters

2.3.1 What is a Cover Letter?

2.3.2 Structure

2.3.3 Format

2.3.4 Sample Cover Letters

 2.4 Thank You Letters

2.4.1 About Thank You Letter

2.4.2 Samples of Thank You Letters

 Section Two Language Handbook

Useful Words and Expressions

Useful Sentences

 Exercises

Chapter Three Office Daily Routines

 Section One Business Writing

 3.1 Introduction

 3.2 General information and Samples of Office Daily Routines

3.2.1 Memos

3.2.2 Schedules

3.2.3 Notices and Posters

3.2.4 Certificates

3.2.5 Letters of Introduction

3.2.6 Notes and Bills

 Section Two Language Handbook

Useful Words and Expressions

Useful Sentences

 Exercises

Chapter Four Business Reports

 Section One Business Writing

 4.1 What is a Business Report?

 4.2 Steps of Writing a Business Report

4.2.1 Determine the Scope of the Report

4.2.2 Determine the Scope of the Report

4.2.3 Consider Your Audience

4.2.4 Gather Your Information

4.2.5 Analyze Your Information

4.2.6 Determine the Solution

4.2.7 Use Graphics and Illustrations

4.2.8 Organize Your Report

 4.3 Elements of Effective Business Reports

4.3.1 Accuracy

4.3.2 Objective

 4.4 Short Business Reports

 4.5 A Standard Format Of Long Business Reports

 4.6 Samples of Business Reports

 Section Two Language Handbook

Useful Words and Expressions

Useful Sentences

 Exercises

Chapter Five Contracts and Agreements

 Section One Business Writing

 5.1 Introduction

5.1.1 What is Contract?

5.1.2 What is Agreement?

5.1.3 Difference between Contract and Agreement

 5.2 General information and Samples of Contracts and Agreements

5.2.1 Structure of Contract

5.2.2 The Verbal Characteristics of Contracts

5.2.3 Samples of Contracts and Agreements

 Section Two Language Handbook

Useful Words and Expressions

Useful Sentences

 Exercises

Chapter Six Business Social Correspondence (Ⅰ)

 Section One Business Writing

 6.1 Introduction

 6.2 Formats

 6.3 Styles

 6.4 Punctuation Styles

 6.5 Business Social Correspondence in Details

6.5.1 Letters of Invitation

6.5.2 Letters of Apologies

6.5.3 Letters of Thanks

6.5.4 Card Writing

 Section Two Language Handbook

Useful Words and Expressions

Useful Sentences

 Exercises

Chapter Seven Business Social Correspondence (Ⅱ)

 Section One Business Writing

 7.1 Letters of Praise and Appreciation

 7.2 Congratulation Letter

 7.3 Condolence Letters

 7.4 Letters of Recommendation

 Section Two Language Handbook

Useful Words and Expressions

Useful Sentences

 Exercises

Chapter Eight Trade Correspondence (Ⅰ)

 Section One Business Writing

 8.1 Introduction

 8.2 General Information and Samples of Trade Correspondence

8.2.1 Establishing Business Relations

8.2.2 Inquiries

8.2.3 Offers

8.2.4 Counteroffers

8.2.5 Acceptance, Orders and Declining Orders

 Section Two Language Handbook

Useful Words and Expressions

Useful Sentences

 Exercises

Chapter Nine Trade Correspondence (Ⅱ)

 Section One Business Writing

 9.1 Packing and Shipment

9.1.1 Packing

9.1.2 Shipment

 9.2 Terms of Payment

 9.3 Insurance

 9.4 Complaints,Claims and Settlements

 Section Two Language Handbook

Useful Words and Expressions

Useful Sentences

 Exercises

Chapter Ten Netiquette in Business Communication

 Section One Business Writing

 10.1 Introduction

 10.2 Netiquette in Details

 Section Two Language Handbook

Useful Words and Expressions

Useful Sentences

Exercises

Appendix

 1.Sales Contract

 2.Sales Confirmation

 3.Certificate of Origin

 4.Commercial Invoice

 5.Praforma Invoice

 6.Bill of Lading

 7.Draft

 8.Inspection Certificate

 9.Packing List

 10.Collection Order

 11.Letter of Credit, Irrevocable Documentary

 12.Marine Cargo Transportation Insurance Policy

 13.English Abbreviations in Business

References

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