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书名 商务英语写作(商务英语立体化系列教材普通高等教育十一五国家级规划教材)
分类 教育考试-大中专教材-成人教育
作者 羡锡彪
出版社 高等教育出版社
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简介
编辑推荐

本书在第二版中主要做了修改:信函部分做了合并,使其更加精炼;部分章节做了调整。例如,考虑到商务会议的重要性,特将会议文件编为独立章节;部分章节内容有变动,如增加了撰写招标书的内容;部分章节增加了学生习作及分析,对学生写作中的常见问题加以讲评;修改、补充了部分范文。

调整了附录,本书收入三个附录:附录一为标点符号的使用。由于中国学生在使用英语标点时经常出错,列出主要英语标点的正确使用方法,便于学生查看。附录二是西方及中国商界常见职位表(中、英对照)。附录三介绍了个人简历的撰写,为学生毕业求职时准备简历提供一些帮助

内容推荐

《商务英语写作》(第二版)是普通高等教育“十一五”国家级规划教材——商务英语系列教材之一。该系列教材为商务英语专业、英语专业商务方向以及商科相关专业英语课程提供了比较完整的、成体系的教学资源。

本书将写作知识、写作技能与实际的商务活动有机结合,为学生提供了大量范文,着重提高学生的商务写作能力。本教材针对学习者的实际需要,选用了大量商务写作范例,配备了多样的写作实践练习。

本书分为6个部分——商务写作概述、商务信函、商务报告、宣传材料、演示和合同。

目录

Part One Introduction

 Chapter 1 Introduction

1.1  Overview

1.2  Business Writing

1.3  Writing as a Process

1.4  Writing as a Product

1.5  Principles of Effective Business Writing

1.6  Intercultural Communication

Part Two Business Correspondence

 Chapter 2 The Layout of Business Letters

2.1  Overview

2.2  Parts of Business Letters

2.3  Presentation of Business Letters

2.4  Novice Writing and Comments

2.5  Useful Expressions and Structures

 Chapter 3 Business Correspondence

3.1  Overview

3.2  Letters

3.3  Emails

3.4  Good News and Bad News Letters

3.5  Letters of Complaint

3.6  Letters of Persuasion

3.7  Novice Writing and Comments

3.8  Useful Expressions and Structures

Part Three Business Reports

 Chapter 4 Memos

4.1  Overview

4.2  Historyof Memos

4.3  Characteristics of Successful Memos

4.4  Components of Memos

4.5  Writing Memos

4.6  Novice Writing and Comments

4.7  Useful Expressions and Structures

 Chapter 5 Meeting Materials

5.1  Overview

5.2  Meeting Notices

5.3  Meeting Agendas

5.4  Meeting Minutes

5.5  Novice Writing and Comments

5.6  Useful Expressions and Structures

 Chapter 6 Business Reports

6.1  Overview

6.2  Categories of Reports

6.3  Functions of Reports

6.4  Writing Business Reports

6.5  Preparations for Business Reports

6.6  Informal Reports

6.7  Formal Reports

6.8  Novice Writing and Comments

6.9  Useful Expressions and Structures

 Chapter 7 Informational & Analytical Reports

7.1  Overview

7.2  Informational Reports

7.3  Analytical Reports

7.4  Novice Writing and Comments

7.5  Useful Expressions and Structures

 Chapter 8 Business Proposals & Business Plans

8.1  Overview

8.2  Business Proposals

8.3  Business Plans

8.4  Novice Writing and Comments

8.5  Useful Expressions and Structures

 Chapter 9 Annual Reports

9.1  Overview

9.2  The Annual Report and Its Sections

9.3  Writing the Annual Report

Part Four Publicity Materials

 Chapter 10 Press Releases

10.1 Overview

10.2 Layout of the Press Release

10.3 Writingthe Press Release

10.4 Novice Writing and Comments

10.5 Useful Expressions and Structures

 Chapter 11 Technical Descriptions

11.1 Overview

11.2 Types of Descriptions

11.3 MetHod of DeveLopment

11.4 Language of Descriptions

11.5 Illustrations in Descriptions

11.6 Novice Writing and Comments

11.7 Useful Expressions and Structures

 Chapter 12 Operating Instructions

12.1 Overview

12.2 Understanding Your Task

12.3 Analyzing Your Audience

12.4 Components of Instructions

12.5 Sequenced Instructions and Styles of Presentation

12.6 Language of Instructions

12.7 Novice Writing and Comments

12.8 Useful Expressions and Structures

Part Five Visual Communication

 Chapter 13 Questionnaire

13.1 Overview

13.2 Cover Letter

13.3 Layout of the Questionnaire

13.4 Preparing a Questionnaire

13.5 Tips for Framing the Questions

13.6 Tips for Designing and Presenting CHoices

13.7 Administering the Questionnaire

13.8 Interpreting Findings and Writing Up

13.9 Novice Writing and Comments

13.10 Useful Expressions and Structures

 Chapter 14 Visual Techniques

14.1 Overview

14.2 MetHods of Visual Presentation

14.3 PowerPoint Slides

14.4 Language of Integrating the Visuals into the Text

14.5 Useful Expressions and Structures

Part Six Contracts

 Chapter 15 Contracts

15.1 Overview

15.2 Types of Contract

15.3 Sales Contract

15.4 Sample Contracts

Appendices

 Appendix One Punctuation

 Appendix Two List of Business Titles

 Appendix Three Resumes

Key to Exercises

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