本教材从情景对话入手，培养学生的英语听说实际应用能力。按会展行业工作流程的顺序来设计编排内容，涵盖了会展业服务和管理的主要内容。避免过于强调阅读、词汇、语法和翻译的学习，而是将职业技能的训练贯穿于英语学习中，使学习者感到明确的职业指向性。

本教材不仅可以作为中高等职业院校会展专业学生的教材，还可以作为有志从事会展工作的专业人士、管理人员、翻译人员的参考资料。

Unit 1 Preparation for Exhibition(展前)

 Lesson One Brief Introduction to Conventions and Exhibitions

 Section One：Lead in

 Section Two：Speak and Act

 Section Three：Intensive Reading

 Section Four：Read More

 Lesson Two Planning the Exhibition

 Section One：Lead in

 Section Two：Speak and Act

 Section Three：Intensive Reading

 Section Four：Read More

 Lesson Three Exhibition Marketing

 Section One：Lead in

 Section Two：Speak and Act

 Section Three：Intensive Reading

 Section Four：Read More

 Lesson Four Invitation

 Section One：Lead in

 Section Two：Speak and Act

 Section Three：Intensive Reading

 Section Four：Read More

Unit 2 At the Exhibition(展中)

 Lesson One Receiving Clients

 Section One：Lead in

 Section Two：Speak and Act

 Section ThFee：Intensive Reading

 Section Four：Read More

 Lesson Two Sales Presentation

 Section One：Lead in

 Section Two：Speak and Act

 Section Three：Intensive Reading

 Section Four：Read More

 Lesson Three Business Negotiation

 Section One：Lead in

 Section Two：Speak and Act

 Section Three：Intensive Reading

 Section Four：Read More

 Lesson Four Signing a Contract

 Section One：Lead in

 Section Two：Speak and Act

 Section ThFee：Intensive Reading

 Section Four：Read More

 Lesson Five Organizing Activities

 Section One：Lead in

 Section Two：Speak and Act

 Section Three：Intensive Reading

 Section Four：Read More

Unit 3 Exhibition Follow-Up(展后)

 Lesson One Follow-uD Businesses

 Section One：Lead in

 Section Two：Speak and Act

 Section Three：Intensive Reading

 Section Four：Read More

 Lesson Two Exhibition Results Analysis

 Section One：Lead in

 Section Two：Speak and Act

 Section Three：Intensive Reading

 Section Four：Read More

Unit 4 Convention(会议)

 Lesson One Booking a Meeting

 Section One：kad in

 Section Two：Speak and Act

 Section Three：Intensive Reading

 Section Four：Read More

 Lesson Two Preparation for International Convention

 Section One：Lead in

 Section Two：Speak and Act

 Section Three：Intensive Reading

 Section FoLlr：Read More

 Lesson Three Opening and Closing Ceremony

 Section One：Lead in

 Section Two：Speak and Act

 Section Three：Intensive Reading

 Section Four：Read More

 Lesson Four Notice

 Section One：Lead in

 Section Two：Speak and Act

 Section Three：Intensive Reading

 Section Four：Read More

附录1 主要国际会议、展览行业组织

附录2 会展词汇与术语

主要参考文献

练习参考答案