《跨文化交际与翻译策略》一书试图将比较语言学、跨文化交际学和翻译理论结合起来研究跨文化交际及翻译策略，并以跨文化交际理论为指导，借鉴社会学、社会语言学、人类学、语用学等学科关于交际和文化的研究成果，对不同文化中的交际规则进行跨文化对比。在此基础上，进一步探索跨文化交际学理论应用于翻译过程中的可行性，从而更深刻地揭示翻译的原理与技巧。本书共分六章。全书说理透彻，脉络清晰。在翻译技巧的取舍上，作者未局限于传统的翻译技巧框架，不求面面俱到，对读者熟知的翻译策略和技巧略去或一带而过：对读者可能不太熟悉的技巧则多加笔墨，予以说明。

Chapter 1 Introduction

Chapter 2 Language, Culture, Translation and Intercultural Communication

　2.1 Definitions of culture

　2.2 Classifications of culture

　2.3 Language and culture

　　2.3.1 Language is part of culture

　　2.3.2 Language is the carrier of culture

　　2.3.3 Language is the stimulus of culture

　2.4 Translation and culture

　2.5 The era of intercultural communication

　　2.5.1 Communication in a global village

　　2.5.2 Elements of communication

　　2.5.3 Communication and its characteristics

　　2.5.4 Stumbling blocks in intercultural communication

Chapter 3 Translation The.odes

　3.1 What is translation?

　3.2 The nature of translating

　　3.2.1 Reproducing the message

　　3.2.2 Equivalence rather than identity

　　3.2.3 The priority of meaning

　　3.2.4 The significance of style

　3.3 Translation theories

　　3.3.1 Translation theory in the past and the present

　　3.3.2 Developments in interlingual studies

　　3.3.3 Eugene Nida: applying generative grammar to translation

　3.4 Translation as a modem means of communication

Chapter 4 Translation Techniques

　4.1 The use of componential analysis in translation

　　4.1.1 Lexical words

　　4.1.2 Cultural words

　　4.1.3 Synonyms

　　4.1.4 Sets and series

　　4.1.5 Conceptual terms

　　4.1.6 Words as myths

　4.2 The application of case grammar to translation

　 4.2.1 Translation of missing verbs, i.e. verbal force

　　4.2.2 The translation of case-gaps

　4.3 Literal translation

　　4.3.1 Varieties of close translation

　　4.3.2 Faithful and false friends

　　4.3.3 Words in their context

　　4.3.4 Elegant variations

　　4.3.5 Back-translation test (BTT)

　　4.3.6 Accepted translation

　　4.3.7 Constraints on literal translation

　　4.3.8 Natural translation

　　4.3.9 Re-creative translation

　　4.3.10 The sub-text

　　4.3.11 The notion of the "no-equivalent" word

　　4.3.12 The role of context

　4.4 The existing of zero-translation

　4.5 Through-translation

　4.6 Shifts of transpositions

　4.7 Other translation methods

　　4.7.1 Recognized translation

　　4.7.2 Word-for-word translation

　　4.7.3 Faithful translation

　　4.7.4 Semantic translation

　　4.7.5 Adaptation

　　4.7.6 Idiomatic translation

　　4.7.7 Communicative translation

　　4.7.8 Service translation

　　4.7.9 Plain prose translation

　　4.7.10 Information translation

　　4.7.11 Cognitive translation

　　4.7.12 Academic translation

　　4.7.13 Translate words outside their normal contexts

　　4.7.14 Translating as interlanguage

　　4.7.15 National characteristics

　　4.7.16 Stress and meaning

　　4.7.17 When and when not to repeat a word

　　4.7.18 Cultural allusions in non-"expressive" texts

　　4.7.19 Alternative terms

　　4.7.20 Titles

　　4.7.21 Almost empty words

　　4.7.22 The text and the notes

　　4.7.23 The possible redundancy of SL metalanguage

　　4.7.24 Deletion

Chapter 5 Zero-Translation and Its Application

5.1 Untranslatability and translatability

　　5.1.1 Theories of untranslatability

　　5.1.2 Theories of translatability

　　5.1.3 Interrelations between untranslatability and translatability

5.2 Basic theories of zero-translation

　　5.2.1 Zero-translation and its motivations

　　5.2.2 Defmitions of zero-translation

　　5.2.3 Classification of zero-translation

5.3 Zero-translation and other terms

　　5.3.1 Ling Fan Yi (zero-translation) and Bu Yi (non-translation)

　　5.3.2 Zero-translation and untranslatability

　　5.3.3 Zero-translation and domestication, foreignization

5.4 Historical development of zero-translation

5.5 Causes for emergence of zero translation

5.6 Application of zero-translation

　　5.6.1 Zero translation used in different media

　　5.6.2 Zero translation used in different literary styles

5.7 Reasons of zero-translation used in practices

　　5.7.1 Cultural similarity

　　5.7.2 Cultural difference

　　5.7.3 The appearing of neologism

5.8 Different attitudes towards zero-translation

5.9 Conclusion

Chapter 6 The Future of Translation Studies

Bibliography

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