本书以外贸企业和跨国公司从事国际商务活动时所经历的各个环节为主线,以它们的经营活动所面临的内外环境、所涉及的因素为纲,以既阐述国际商务知识,又培养英语语言能力和跨文化商务交际能力为指导思想,真实地再现这类企业从事国际商务活动的自然流程。本书的使用对象是高等院校商务英语专业学生,也可供国际贸易、市场营销、工商管理、电子商务、公关与文秘等专业的本专科学生和广大对商务英语感兴趣、有志于在外贸行业或外企工作的英语自学者使用。同时,本书也是各类涉外经贸企业、“三资”企业和跨国公司培训员工商务技能和英语能力的优秀教材。
UNIT 1 Overview of Business
Chapter 1 Introduction to Business
Chapter 2 Basic Operations of Business
Chapter 3 History of Business Development
Chapter 4 Curreot Business Position of China
UNIT 2 Theories of Business
Chapter 5 Fundamentals of International Trade
Chapter 6 Classical Trade Theories
Chapter 7 New Trade Theories
UNIT 3 International Business Environments
Chapter 8 I nternational Fi nancial Market
Chapter 9 International Banking
Chapter 10 Economic Integration
Chapter 11 The Multinational Flrms
UNIT 4 International Business Policies
Chapter 12 Balance of Payments
Chapter 13 Tariff Barriers
Chapter 14 Non-Tariff Barriers
Chapter 15 GATT and WTO
UNIT 5 International Business Management
Chapter 16 What is Management
Chapter 17 Roles of Management
Chapter 18 Managing in a Global Environment
KEY To EXERCIsES