New Perspectives on Communicating in Business with Technology prepares students to thrive in today's fast-paced business environment. In the context of solving realistic business case problems, students learn how to deliver a wide range of business documents, e-mails, and oral presentations. In the process,students use technology to communicate effectively and address the needs of diverse audiences.
Tutorial 1 Overview of Business Writing
Writing Clearly and Effectively in Business
Tutorial 2 Electronic Communications
Writing E-Mail and Using Microsoft Outlook and Web Tools
Tutorial 3 Routine Correspondence
Writing Memos, Everyday Letters, and Form Letters
Tutorial 4 Persuasive Correspondence
Writing Sales Letters, Negative News Letters, and Media Releases
Tutorial 5 Longer Communications
Creating Proposals, Reports, and Newsletters
Tutorial 6 Developing Promotional Materials
Creating Posters, Flyers, Brochures, and Web Content
Tutorial 7 Oral Communications
Communicating Orally and Planning Presentations
Tutorial 8 Persuasive Presentations
Creating Sales Presentations and Developing Training Sessions
Appendix Job Search Documents
Creating Job Application Letters and Resumes
Glossary/Index