This inspirational sourcebook is also an indispensable practical guide for design,materials, and finishes that make bags, labels, and promotional displays stand out from the crowd.By analyzing the best in the business, this book gives readers a thorough understanding of materials and techniques that can be applied to any job.

This inspirational sourcebook is also an indispensable practical guide for design,materials, and finishes that make bags, labels, and promotional displays stand out from the crowd. It shows, at a glance, the many effects that are possible, and the key print and production techniques used to achieve them. Work across all budgets and print runs is explored, revealing how print and production finishes can be utilized to grab the audience's attention.

Global consumerism has secured a prominent role for the graphic design of bags,tags, and labels. Designers need to create a visual language to speak to a particular market. Using a mix of materials and print and production techniques is a very effective way of communicating brand character, appeal, and positioning, and graphic designers can now "borrow" from other industries--including engineering,textiles, plastics, science, and ecology--to create visually interesting and tactile printed surfaces. By analyzing the best in the business, this book gives readers a thorough understanding of materials and techniques that can be applied to any job.

INTRODUCTION

STANDARD PRINTING

SPECIALIST PRINTING

MATERIALS

FINISHING

GLOSSARY

DIRECTORY OF DESIGNERS

INDEX