本书是在我国国家教委积极倡导和提倡“全英”讲授专业课程的大背景下，认真编写而成的一本具有贴近当代西方最新工商管理理论和较强实用性的教程或学习用书。本书内容丰富，基本涵盖了当代工商管理课程的主要理论，可作为大学院校的教学用书。

Preface

Chapter 1 Challenge of International Business Management

Opening Case Galanz: A Workshop of the World

 1.1 Singificance of International Business

 1.2 The Role of International Business Environment

 1.3 Decision-making Function of International managers

 1.4 Summary

 1.5 Scenario Analysis

Chapter 2 Modes of Internation Business

Opening Case A Global Challenge for Kodak

 2.1 Basic Types of Entry Modes

 2.2 A Comparison of Enty Modes

 2.3 Selecting the Mode of Entry

 2.4 Summary

 2.5 Scenario Analysis

Chapter 3 International Investment: Theory and Practice

Opening Case mestle's Global Drive

 3.1 The Scope of International Investment

 3.2 The MNE: Evolution, Structure, and Characteristics

 3.3 FDI Theories and Theories of the MNE

 3.4 Porter's Diamond Model

 3.5 Summary

Closing Case Aflac's Success in Japan

Chapter 4 International Trade: Theory and Policy

Opening Case Trade Between the U.S. and China

 4.1 Rationale of International Trade

 4.2 International Trade Barriers

 4.3 International Trading System

 4.4 Summay

Chapter 5 International Trade Practice

Opening Case Which Bank Should the Documents Be Presented to?

 5.1 International Trade Terms

 5.2 Remittance and Collection

 5.3 Letter of Credit(L/C)

 5.4 Summary

 5.5 Scenario Analysis

Chapter 6 Global Strategic Management

Opening Case The Rise of Haier as a Global Manufacturer

 6.1 The Nature of Global Strategic management

 6.2 Global Strategic Formulation

 6.3 Global Strategy Implementation

 6.4 Global Strategic Control

 6.5 Summary

Chapter 7 Global Organization Design

Opening CaseProcter & Gamble's Overhaul: Organiztion 2005

 7.1 International Division Structure

 7.2 Global Product Structure

 7.3 Global Geographic Structure

 7.4 Global Functional Structure

 7.5 Global Matrix Structure

 7.6 Summary

Chapter 8 International Investment Management

Opening Case "IBM PC" Goes to Lenovo

 8.1 Forms of Foreign Direct Investment

 8.2 managing Foreign Exchange Risks

 8.3 Cost of Capital for International Investment

 8.4 Investment Approaches

 8.5 Feasibility Study for Interantional Projects

Chapter 9 Global Operation Management

Chapter 10 Global Supply Chain Management

Appendix

Glossary

Bibliography