本书作者理查德·霍杰茨是国际管理学界著名学者，其代表作International Management影响深远，至今仍是亚马逊网上书店五星级图书。本书涵盖了全球化、战略规划与执行、进入策略与组织结构、政治风险、政府关系与联盟及管理决策与控制等内容。本书的特点是：将一般的管理理论应用到全球大环境，环境的改变使理论应用也呈现出新的特点与指导价值；囊括了世界重要的发达国家及经济发展热点地区的经济环境特点，资料新颖，可读性强。本书适合MBA学生、跨国咨询人士以及国际管理专业的大学生、研究生阅读，也适合走向国际市场的企业管理人员参阅。

本书描述了在全球化过程中，跨国公司(MNC)如何进行战略规划，战略管理与控制，以及对进入不同国家，选择不同的发展策略及组织结构。书中介绍了MNC如何通过与东道国企业联盟来规避各国政治风险，并给出了跨国管理控制技术。本书以丰富的案例及图表对国际战略管理作了详实的论述。全书共分五章：全球化；战略规划与执行；进入策略与组织结构；政治风险、政府关系与联盟；管理决策与控制。

本书适用于MBA学生、企业管理者、战略管理研究者及对国际战略管理感兴趣的读者。

CHAPTER 1 Globalization and Worldwide Deavelopments

Objectives of the Chapter

The World of BusinessWeek：Software

Introduction

Globalization and Internationalization

 Globalization，Antiglobalization,and Global Pressures

 Global and Regional Integration

 Trends in Internatmhal Investment and Trade

Economic Performance and Issues of the Major Regions

 North America

 South America

 Europe

 Asia

 Other Developing and Emerging Countries

The World of BusinessWeeK——Revisited

Summary of Key Points

KeyTerms

Review and Discussion Questions

Answers to the In-Chapter Quiz

Internet Exercise：Franchise Opportunities at McDonald's

In the International Spotlight：India

You Be the International Management Consultant

Here Comes the Competition

CHAPTER 2 Strategy Formulation and Imple mentation

Objectives of the Chapter

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Strategic Management

 The Growing Needfb，Strateg@Management

 Benefits ofStrategic Plannin

 Approaches to Formulating and Implementing Strategy

 Global vs Regional Strategies

The Basic Steps in Formulating Strategy

 Environmental Scannin

 Internal Resource Analysis

 Goal Settingfor Strategy Formulation

Strategy Implementation

 Location Considerations for Implementation

 The Role of the FunctionalAreas in Implementation

Specialized Strategies

 Strategies for Emerging Markets

 Entrepreneurial Strategy and New Ventures

The World of Business WeekmRevisited

Summary of Key Points

KeyTerms

Review and Discussion Questions

Intemet Exercise：Dropping In on Dell Computer

In the International Spotlight：Poland

You Be the International Management Consultant：Go East，YOUng People,Go East

CHAPTER 3 Entry strategies and organizational stuctures

CHAPTER 4 Managing political risk,government relations,and alliances

CHAPTER 5 Management decision and control

Endotes

Glossary