"This is a book about dreaming with your eyes wide open, a book about success and winning and leading, and most of all, it is a book that contains important lessons for all organizations that want to become great."

--Warren Bennis, author of On Becoming a Leader and Distinguished Professor of Business, use

"I love the word ’Wow.’ And though I’ve by now ’seen it all,’ or most of it anyway, I found myself saying ’Wow’ time and time again as I highlighted my way through Everybody Wins. The RE/MAX saga--the story of a huge industry turned upside-down and inside-out by an outrageously bold dream, incredible tenacity, and uncommon business sense--yields inspiring and practical lessons for all of us. As I said, ’Wow.’ "

--Tom Peters, author of In Search of Excellence

Everybody Wins is a detailed, compelling account of how RE/MAX grew into one of the largest real estate networks in the world. More than that, however, it provides firsthand lessons to leaders on how to drive growth in their own organizations.

Coauthors Phil Harkins and Keith Hollihan studied seven global companies and did a thorough case study of RE/MAX. They analyzed financial information of the companies and were given full, unrestricted access to RE/MAX files, information, and personnel. The result is a gripping, step-by-step inside story of one company’s road to competitive mastery, with guidelines for emulating the positives while recognizing and sidestepping the roadblocks.

Foreword

Preface

Acknowledgments

Chapter 1 The Radical Reward-Sharing Idea That Overturned an Industry

Chapter 2 Anybody Who Said "Yes"

Chapter 3 What Business Are We Really In?

Chapter 4 One Log Makes a Lousy Fire

Chapter 5 Shackleton Leadership

Chapter 6 Eagles Don’t Flock

Chapter 7 Creating a Pace-Line Project Culture

Chapter 8 Soaring above the Crowd

Chapter 9 The Research Study

Research Results

The Real Estate Industry

Recommended Reading

Index