In the past 30 year reform and open policy process，some Multinational corporations entered the Chinese market one after another，some international economics and trade organization also successively participated in China's economic development，to accelerate the Chinese industrialization advancement，the impetus society to make the very big contribution prosperously.

In this book，some Multinational corporations and international economics and trade organization's Gao Guan spoke freely about that their testimony and participates in the China's economic reforms processing the feeling becoming aware，shared them together with us to the Chinese market and the economic prospect understanding as well as the unique development strategy.

Since China embraced the epic reform and opening-up policiesin 1978，foreign companies have flocked to this market with the greatest potential in the world.Some came to manufacture，either on their own or in the form of joint ventures with domestic enterprises：others came to sell their products，and，in some cases，helped create markets that did not exist before. Each of them has madea great contribution in one way or another to the country's economic growth.

Executives from some of the world's largest companies and international organizations were generous enough to share with us their fascinating stories of working and winning in China，which resulted in thisbook offering an exciting and informative reading experience.

3M

AHEAD OF THE CURVE

ACCA

TOTAL ACCOUNTABILIY

adidas

iN SHAPE

AIRBUS

SOARING SALEs

AmCham-China

BASF

GOOD CHEMISTRY

Carrefour

FRENCH CONNECTION

CATERPILLAR

DIGGING IN

CISCO

REACHING OUT

Deloitte Touche Tohmatsu

NUMBER CRUNCHING

EU

THRIVING PARTNERSHIP

FUJIFILM

CHINA FOCUS

GE

RISING TOGETHER

GOODYEAR

SILENT RUNNING

HILL & KNOWLTON

BUILDING RELATIONS

HP

BREAKING GROUND

InBev

BREWING PROFITS

Marriott

ROOM WITH A VIEW

McDonald's

MC GROWING

Mercedes-Benz

BIG BENZ

MICHELIN

GREEN WHEELS

NOKIA

NOKIA RECHARGES

P&G

MASS APPEAL

ROHM AND HAAS

THE RIGHT PLACE

Schneider Electric

PLUGGED IN

Shell

MEETING IN THE MIDDLE

Siemens

PowEPING CHINA

South Korea Chamber of Commerce

GROWING TOGETHER

TOSHIBA

GROWING WITH CHINA

Volkswagen

IN EARLY, ON TOP

The World Bank

INVESTMENT RLTURNS