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书名 新编大学国际商务英语函电教程
分类 教育考试-外语学习-英语
作者 冯祥春//隋思忠
出版社 中国对外经济贸易出版社
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简介
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本书创新性地编制了国际商务英语函电句型体系。经过对浩如烟海、纷繁杂陈的英语函电的语言、语言要素和结构进行系统而彻底的研究,本书作者沙里淘金,去粗取精,由表及里,由繁到简,最终提炼出构成国际商务英语函电语言框架体系的38个主题175个句型。纲举、目张,掌握了这175个句型就等于掌握了撰写国际商务英语函电的金钥匙,即能撰写出各门各类、洋洋洒洒的国际商务英语函电,自由驰骋于国际商业市场的交流平台。本教材各单元所配的练习覆盖面广、实践性强、操练力度深;题型灵活多样,富于知识性、创新性和挑战性,这在同类型教材中尚不多见。

目录

Unit 1 Layout of a Business Letter

Exercises

Unit 2 Establlshment of Business Relatlons

Sentence Patterns: 1.Self-introduction

2.Initial Intentions and Desires

Text: 1.Self-introduction

2.Asking to Establish Business Relations

3.Asking for Catalogues

4.Invitation to Guangzhou Fair

Words in Focus: inform, benefit, deal, enclose

Exercises

Unit 3 Enqulry

Sentence Patterns: 1.Interest and Desires

2.Enquiries

3.Replies

Text: 1.Showing Interests in Goods

2.Making an Enquiry

3.Reply to an Enquiry

4.Asking to Send Proforma Invoice

Words in Focus: interest, appeal, supply, confirm

Exercises

Unit 4 Quotations and Offers

Sentence Patterns: 1.Quotations

2.Offers

3.Counter-offers

Text: 1.Quotation

2.Offer

3.Request of Reduction in Price

4.Counter-offer

Words in Focus: quote,offer, price, advise

Exercises

Unit 5 Sales PrOmotion

Sentence Patterns: 1.Introduction of Goods

2.Comparison of Goods

3.Offering Favorable Terms

4.Advice and Recommendations

Text: 1.Introducing Commodity

2.Comparison of Goods

3.Promotion of a New Product

4.Recommendation of a Substitute

Words in Focus: sell, compare, compete, credit

Exercises

Unit 6 Order

Sentence Patterns: 1.Placing Orders

2.Reply to Orders

3.Execution of an Order

Text: 1.Placing an Order

2.Execution of an Order

3.Delay in Fulfilling an Order

4.Declining an Order

Words in Focus:order, accept, execute, stock

Exercises

Unit 7 Terms of Payment (Ⅰ)

Sentence Patterns: 1.Choice of Terms of Payment

2.Urging Establishment of L/C

3.Establishment of L/C

Text: 1.Introducing Terms of Payment

2.Acceptance of Payment by D/P instead of D/A

3.Urging Establishment of L/C

4.Advising Establishment of L/C

Words in Focus: pay, draw, stipulate, charge

Exercises

Unit 8 Terms of Payment (Ⅱ)

Sentence Patterns: 1.Amendment of L/C

2.Extension of L/C

3.Others

Text: 1.Asking for Amendment to L/C

2.Amending L/C as Allowing Transshipment and Partial Shipments

3.Extension of L/C

4.Banking Advice of T/T Remittance

Words in Focus: amount, account, cover, value

Exercises

Unit 9 Insurance

Sentence Patterns: 1.Arrangement of Insurance

2.Compensation

Text: 1.Introducing Insurance Terms

2.Asking for Insurance Arrangement

3.Advising Insurance Effected

4.Clarification of Insurance Terms

Words in Focus: insure, assure, effect, refer

Exercises

Unit 10 Shlpment

Sentence Patterns: 1.Shipping Instructions

2.Shipping Advice

3.Shipping Documents

Text: 1.Urging Shipment

2.Shipping Instructions

3.Shipping Advice (Ⅰ)

4.Shipping Advice (Ⅱ)

Words in Focus: forward, regard, regret, ship

Exercises

Unit 11 Packing

Sentence Patterns: 1.Packing

2.Marking

Text: 1.Buyer's Requirements for Packing and Marking

2.Information of Packing

3.About Outer Packing

4.Size Tickets

Words in Focus: pack, specify, source, avail

Exercises

Unit 12 Claim

Sentence Patterns: 1.Making Complaints

2.Lodging Claims

3.Acceptance of Claims

4.Rejection of Claims

Text: 1.Complaint of Order Cancellation

2.A Claim for Short-weight and Inferior Quality

3.Proposal for Settlement of a Claim

4.Recommending a Joint Arbitrator

Words in Focus: complain, claim, compensate, settle

Exercises

Unit 13 Agency

Sentence Patterns: 1.Asking for Agency

2.Appointment of Agency

3.Refusal to Application for Agency

Text: 1.Application for Agency

2.Stating Main Points in Agency Agreement

3.Refusal to Agency Application

4.Agent's Complaint of Slow Delivery

Words in Focus: act, conform, market, favour

Exercises

Unit 14 Flexible Trade

Sentence Patterns: 1.Processing Trade

2.Compensation Trade

3.Joint Venture

Text: 1.Processing after Samples with Supplier's Materials

2.Concerning Compensation Trade

3.Inquiry about Conditions for Joint Ventures

4.Confirmation of the Main Points in Joint Venture Agreement

Words in Focus: negotiate, business, limit, exchange

Exercises

Unit 15 E-mail

Exercises

Key to Exercises

Examination and Keys

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