Module 1 Fundamentals of Business English Letter-writing商务信函写作的基础知识1
1.1 Introduction to Business Letter Writing/商务信函写作介绍1
1.2 Principles of Business Letter-writing/商务信函写作原则1
1.3 Structure of Business Letters/商务信函结构3
1.4 Format or Layout of Business Letters/商务信函格式8
1.5 E-mail/电子邮件10
1.6 Envelope Addressing/信封撰写11
Simulation Practice/模拟训练13
Module 2 Establishing Business Relations建立商务关系16
2.1 Introduction背景知识介绍16
2.2 Writing Skills/写作技巧17
2.3 Specimen Letters/信函样例18
2.4 Useful Expressions/实用语句21
Notes/注释23
Simulation Practice/模拟训练26
Module 3 Status Inquiry资信调查29
3.1 Introduction/背景知识介绍29
3.2 Writing Skills/写作技巧30
3.3 Specimen Letters/信函样例31
3.4 Useful Expressions/实用语句33
Notes/注释34
Simulation Practice/模拟训练34
Module 4 Inquiry and Reply询价与回复38
4.1 Introduction/背景知识介绍38
4.2 Writing Skills/写作技巧39
4.3 Specimen Letters/信函样例39
4.4 Useful Expressions/实用语句41
Notes/注释42
Simulation Practice/模拟训练44
Module 5 Quotations and Offers报价与发盘48
5.1 Introduction/背景知识介绍48
5.2 Writing Skill/写作技巧49
5.3 Specimen Letters/信函样例50
5.4 Useful Expressions/实用语句52
Notes/注释53
Simulation Practice/模拟训练57
Module 6 Counter Offers还盘61
6.1 Introduction/背景知识介绍61
6.2 Writing Skills/写作技巧62
6.3 Specimen Letters/信函样例62
6.4 Useful Expressions/实用语句64
Notes/注释65
Simulation Practice/模拟训练67
Module 7 Order,Acceptance or Refusal订单、接受和回绝71
7.1 Introduction/背景知识介绍71
7.2 Writing Skills/写作技巧72
7.3 Specimen Letters/信函样例73
7.4 Useful Expressions/实用语句75
Notes/注释77
Simulation Practice/模拟训练78
Module 8 Conclusion and Contract合同82
8.1 Introduction/背景知识介绍82
8.2 Sales Confirmation/销售确认书83
8.3 Writing Skills/写作技巧84
8.4 Specimen Letters/信函样例84
8.5 Useful Expressions/实用语句90
Notes/注释91
Simulation Practice/模拟训练92
Module 9 Letter of Credit信用证97
9.1 Introduction/背景知识介绍97
9.2 Writing Skills/写作技巧99
9.3 Specimen Letters/信函样例100
9.4 Useful Expressions/实用语句103
Notes/注释105
Simulation Practice/模拟训练108
Module 10 Terms of Payment支付112
10.1 Introduction/背景知识介绍112
10.2 Modes of Payment/支付方式113
10.3 Writing Skills/写作技巧114
10.4 Specimen Letters/信函样例115
10.5 Useful Expressions/实用语句118
Notes/注释119
Simulation Practice/模拟训练121
Module 11 Packing包装125
11.1 Introduction/背景知识介绍125
11.2 Marks of Package/包装标记127
11.3 Writing Skills/写作技巧129
11.4 Specimen Letters/信函样例129
11.5 Useful Expressions/实用语句132
Notes/注释133
Simulation Practice/模拟训练135
Module 12 Shipment and Delivery运输140
12.1 Introduction/背景知识介绍140
12.2 Writing Skills/写作技巧141
12.3 Specimen Letters/信函样例142
12.4 Useful Expressions/实用语句145
Notes/注释146
Simulation Practice/模拟训练148
Module 13 Insurance保险152
13.1 Introduction/背景知识介绍152
13.2 Writing Skills/写作技巧154
13.3 Specimen Letters/信函样例154
13.4 Useful Expressions/实用语句156
Notes/注释157
Simulation Practice/模拟训练160
Module 14 Complaints,Claims and Adjustments抱怨、索赔和理赔163
14.1 Introduction/背景知识介绍163
14.2 Writing Skills/写作技巧165
14.3 Specimen Letters/信函样例166
14.4 Useful Expressions/实用语句169
Notes/注释172
Simulation Practice/模拟训练174
Module 15 Agency代理178
15.1 Introduction/背景知识介绍178
15.2 Writing Skills/写作技巧179
15.3 Specimen Letters/信函样例180
15.4 Useful Expressions/实用语句183
Notes/注释184
Simulation Practice/模拟训练186
Appendix Ⅰ International Business Organizations国际商务组织190
Appendix Ⅱ Useful Abbreviations in International Trade
国际贸易常用缩略语193
Appendix Ⅲ Foreign Currency in Major Countries or Regions
世界主要国家或地区的货币202
References参考文献203