网站首页 软件下载 游戏下载 翻译软件 电子书下载 电影下载 电视剧下载 教程攻略
| 书名 | 21世纪大学商务英语综合教程(附光盘第4册)/21世纪大学商务英语系列 |
| 分类 | 教育考试-外语学习-英语 |
| 作者 | 刘云腾 |
| 出版社 | 复旦大学出版社 |
| 下载 |  |
| 简介 | 编辑推荐 《21世纪大学商务英语综合教程》共四册，这是其中的第四册，使用对象为商务英语专业或方向的本科生，使用时间为第二学年第二学期。希望通过本教材的学习，有效训练学生听、说、读、写、译等英语语言技能，为下一步更深人地学习商务英语打下坚实的基础。 本册共分品牌战略、目标管理、决策机制、物流等10个单元，每个单元为一个专题，从不同的视角循序渐进，点面结合。每一单元包括以下四部分内容：Part One Lead-in Activities；Part Two Knowledge-based Learning；Part Three Task-based Learning；Part Four General Learning。 目录 Unit 1 Establishing Brand Strategy Part One Lead-in Activities Part Two Knowledge-based Learning Text A Building a Strong Brand Part Three Task-based Learning Text B Nokia — Building a Powerful Technology Brand Part Four General Learning Unit 2 Management by Objectives Part One Lead-in Activities Part Two Knowledge-based Learning Text A Management by Objectives Part Three Task-based Learning Text B Use S.M.A.R.T. Goals to Launch Management by Objectives Plan Part Four General Learning Unit 3 The Decisionmaking Process Part One Lead-in Activities Part Two Knowledge-based Learning Text A Managerial Decisionmaking Under Risk Part Three Task-based Learning Text B A Managers Challenge — Decisionmaking Troubles at Nike Part Four General Learning Unit 4 Knowledge Management Part One Lead-in Activities Part Two Knowledge-based Learning Text A Strategic Knowledge Management Technology Part Three Task-based Learning Text B Practical Aspects of Knowledge Management Part Four General Learning Unit 5 Supply Chain and Logistics Part One Lead-in Activities Part Two Knowledge-based Learning Text A Introducing Logistics Systems Part Three Task-based Learning Text B Inventory Decisions of Dell's Supply Chain Part Four General Learning Unit 6 Risk Management Part One Lead-in Activities Part Two Knowledge-based Learning Text A What Is Enterprise Risk Management? Part Three Task-based Learning Text B Project Risk Management Part Four General Learning Unit 7 Global Strategy Part One Lead-in Activities Part Two Knowledge-based Learning Text A Marketing Strategy in the Global Information Age Part Three Task-based Learning Text B Global Business Strategy — Expanding Your Business Internationally Part Four General Learning Unit 8 Global Warming Part One Lead-in Activities Part Two Knowledge-based Learning Text A The Race Against Climate Change Part Three Task-based Learning Text B Why Is Global Warming Good for Business Part Four General Learning Unit 9 Financial Management Part One Lead-in Activities Part Two Knowledge-based Learning Text A Vital Signs to Show Your Company's Financial Health Part Three Task-based Learning Text B How's Your Company's Financial Health? Part Four General Learning Unit 10 Entrepreneurship Part One Lead-in Activities Part Two Knowledge-based Learning Text A Entrepreneurship Mindset — Do You Have What It Takes? Part Three Task-based Learning Text B Sowing the Seeds — John Scharffenberger Grows His Businesses from the Ground Up Part Four General Learning |
| 随便看 |
|
霍普软件下载网电子书栏目提供海量电子书在线免费阅读及下载。