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书名 ENTREPRENEURSHIP(6TH EDITION)(精)
分类
作者 DONALD F.KURATKO
出版社 THOMSON
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简介
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Entrepreneurship: Theory, Process, and Practice, 6th Edition, combines a practical,step-by-step approach to the process of entrepreneurship with a solid theoretical foundation.The result? A framework for systematically understanding the creation of new ventures. The text includes all the latest research and ample opportunity to develop useful analytical and decision-making skills that will accelerate the likelihood of your becoming an entrepreneur.To explore the dynamic subiect of entrepreneurship in more depth, please consult.

目录

PART 1  Entrepreneurship in the Twenty-First Century

  1  The Entrepreneurial Revolution

  2  Entrepreneurship: An Evolving Concept

  3  Intrapreneurship: Developing Corporate Entrepreneurship

PART 2  The Entrepreneurial Perspective

  4  Understanding the Entrepreneurial Perspective in Individuals

  5  Developing Creativity and Understanding Innovation

  6  Ethical and Social Responsibility Challenges for Entrepreneurs

PART 3  Developing the Entrepreneurial Plan

  7  Environmental Assessment: Preparation for a New Venture

  8  Marketing Research for New Ventures

  9  Financial Preparation for Entrepreneurial Ventures

  10  Developing an Effective Business Plan

PART 4  Initiating Entrepreneurial Ventures

  11  Assessment and Evaluation of Entrepreneurial Opportunities

  12  Legal Structures for New Business Ventures

  13  Legal Issues Related to Emerging Ventures

  14  Sources of Capital for Entrepreneurs

PART 5  Growth and Development of Entrepreneurial Ventures

  15  Strategic Planning for Emerging Ventures

  16  Managing Entrepreneurial Growth

  17  Global Opportunities for Entrepreneurs

PART 6  Contemporary Challenges in Entrepreneurship

  18  Acquisition and Valuation of Business Ventures

  19  Management Succession and Continuity: A Family Business Perspective

  20  Women and Minority Entrepreneurship

  21  Total Quality Management: The Continuous

      Improvement Challenge for Entrepreneurs

      Appendix

      Glossary

      Name Index

      Subject Index

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