The purpose of a textbook is to transmit and register ideas and information,to induce the readers to see old things in new ways,and then to ask readers to think about what they see.A book may be the most elegantly written,most handsomely designed,most lavishly illustrated text available on the subject,but if it is not interesting,clear,and comprehensible to the student,it is valueless as a teaching tool.The trick is not just to present facts and concepts; the trick is to make them memorable.This is what I have tried to do in Anthropology,an introductory text that presents the key concepts and terminology for the basic divisions of anthropology--physical anthropology and cultural anthropology,including ethnology and linguistics,and prehistoric archaeology.