王冰主编的这本《电子商务英语(第2)》是为电子商务高职高专学生进行专业英语学习而编写的,其目的在于使学生通过英语原文的学习,了解其语言特色和写作风格,为阅读信息科学和相关专业英文原版资料做好准备。通过学习本书所选时文,读者不仅可以掌握电子商务的基本面貌,还有助于阅读、翻译和撰写英语科技论文。本书除适用于电子商务专业之外,还可作为管理信息系统、信息应用、经济与管理类专业学生和其他英语爱好者从英语角度学习和了解电子商务的参考书。
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书名 | 电子商务英语(第2版电子商务专业全国高等职业教育规划教材) |
分类 | 教育考试-外语学习-英语 |
作者 | 王冰 |
出版社 | 电子工业出版社 |
下载 | ![]() |
简介 | 编辑推荐 王冰主编的这本《电子商务英语(第2)》是为电子商务高职高专学生进行专业英语学习而编写的,其目的在于使学生通过英语原文的学习,了解其语言特色和写作风格,为阅读信息科学和相关专业英文原版资料做好准备。通过学习本书所选时文,读者不仅可以掌握电子商务的基本面貌,还有助于阅读、翻译和撰写英语科技论文。本书除适用于电子商务专业之外,还可作为管理信息系统、信息应用、经济与管理类专业学生和其他英语爱好者从英语角度学习和了解电子商务的参考书。 内容推荐 王冰主编的这本《电子商务英语(第2)》主要内容选自英文原文文章,内容编排由浅入深,基本涵盖了电子商务的主要领域;文章内容适用,难度适中,语言流畅,既具有很强的专业性又具有很好的可读性。本书共分7个单元,包括互联网基础、电子商务基础、网络营销、互联网网站、企业电子商务、电子商务的安全技术和电子商务法等内容。 为了便于读者自学,《电子商务英语(第2)》选取的每一篇文章都被精心地翻译为了中文,附在课文之后。此外,本书精练地选取英语语法的重点、难点和翻译技巧加以讲解,这对于提高学生的阅读和翻译水平将起到很好的作用。 本书既可作为高等职业教育和大专院校电子商务等经管类专业学生的教材,也可供电子商务从业人员和企业管理人员阅读。 目录 Unit 1 The Internet Basics/1 Lesson 1 The Basic Principal of E-mail/3 Vocabulary/5 Phrases/5 Notes/5 Grammar and Translation/6 Exercises/7 参考译文/8 Lesson 2 How was the Internet Invented/10 Vocabulary/11 Phrases/12 Notes/12 Grammar and Translation/12 Exercises/13 参考译文/14 Lesson 3 Understanding the World Wide Web/16 Vocabulary/19 Phrases/20 Notes/20 Grammar and Translation/20 Exercises/22 参考译文/23 Lesson 4 How does the Internet Work/26 Vocabulary/30 Phrases/31 Notes/31 Grammar and Translation/32 Exercises/32 参考译文/34 Unit 2 Foundations of Electronic Commerce/39 Lesson 5 The Origins and Development of Electronic Commerce/41 Vocabulary/42 Phrases/43 Notes/43 Grammar and Translation/44 Exercises/45 参考译文/46 Lesson 6 Definitions of Electronic Commerce/47 Vocabulary/48 Phrases/49 Notes/49 Grammar and Translation/49 Exercises/50 参考译文/51 Lesson 7 The Technological Foundations of Electronic Commerce/52 Vocabulary/54 Phrases/54 Notes/54 Grammar and Translation/55 Exercises/56 参考译文/57 Lesson 8 Business Models of Electronic Commerce/58 Vocabulary/60 Phrases/61 Notes/61 Grammar and Translation/61 Exercises/62 参考译文/63 Unit 3 The Internet Marketing/67 Lesson 9 How to Start an Internet Marketing with Web/69 Vocabulary/70 Phrases/71 Notes/71 Grammar and Translation/72 Exercises/72 参考译文/73 Lesson 10 About E-marketing Strategies/74 Vocabulary/76 Phrases/76 Notes/77 Grammar and Translation/77 Exercises/79 参考译文/80 Lesson 11 The Method of Permission E-mail Marketing/81 Vocabulary/82 Phrases/83 Notes/83 Grammar and Translation/84 Exercises/85 参考译文/86 Lesson 12 What is Banner Ad/87 Vocabulary/89 Phrases/89 Notes/89 Grammar and Translation/90 Exercises/91 参考译文/92 Unit 4 The Internet Web Site/95 Lesson 13 How to Built a Website/97 Vocabulary/99 Phrases/100 Notes/100 Grammar and Translation/100 Exercises/102 参考译文/103 Lesson 14 Online Publishing, E-books and Blogging/105 Vocabulary/108 Phrases/109 Notes/109 Grammar and Translation/109 Exercises/110 参考译文/111 Lesson 15 The Promotion and Maintenance of a Website/113 Vocabulary/116 Phrases/116 Notes/116 Grammar and Translation/117 Exercises/118 参考译文/119 Lesson 16 It Takes More than Technology/121 Vocabulary/124 Phrases/124 Notes/125 Grammar and Translation/126 Exercises/127 参考译文/128 Unit 5 Enterprise E-commerce/131 Lesson 17 A Case of Business-to-Business EC/133 Vocabulary/135 Phrases/136 Notes/136 Grammar and Translation/137 Exercises/137 参考译文/139 Lesson 18 The Supply Chain and EDI/141 Vocabulary/144 Phrases/145 Notes/145 Grammar and Translation/146 Exercises/146 参考译文/147 Lesson 19 Logistics in E-commerce Age/150 Vocabulary/153 Phrases/154 Notes/154 Grammar and Translation/154 Exercises/155 参考译文/157 Lesson 20 What is ERP/159 Vocabulary/160 Phrases/161 Notes/161 Grammar and Translation/162 Exercises/163 参考译文/164 Unit 6 Security Technology of E-commerce/167 Lesson 21 Firewall/169 Vocabulary/171 Phrases/172 Notes/172 Grammar and Translation/172 Exercises/173 参考译文/174 Lesson 22 Security Schemes in Electronic Payment Systems/176 Vocabulary/180 Phrases/180 Notes/181 Grammar and Translation/181 Exercises/182 参考译文/183 Lesson 23 SSL Server Certificates/186 Vocabulary/189 Phrases/190 Notes/190 Grammar and Translation/190 Exercises/192 参考译文/193 Lesson 24 Secure Electronic Transaction (SET)/195 Vocabulary/197 Phrases/198 Notes/198 Grammar and Translation/199 Exercises/201 参考译文/202 Unit 7 E-commerce Law/205 Lesson 25 The ABC’s of Website Law/207 Vocabulary/212 Phrases/213 Notes/213 Grammar and Translation/213 Exercises/215 参考译文/216 Lesson 26 Electronic Signatures in Global and National Commerce Act/220 Vocabulary/224 Phrases/224 Notes/225 Grammar and Translation/225 Exercises/228 参考译文/229 Lesson 27 Tax Issues in Electronic Commerce/231 Vocabulary/234 Phrases/235 Notes/235 Grammar and Translation/236 Exercises/237 参考译文/238 模拟试题/241 参考答案/249 参考文献/251 |
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