本书简明扼要地阐述了微观经济决策理论,并配备了大量的习题和案例,给读者带来模拟现实决策的效果,从而使他们更好地理解和运用管理决策和经济分析原理与方法。全书共分五个部分。本书内容丰富,讲解通俗易懂,具有很强的可读性。本书为英文版。
本书着眼于管理经济学的全球视角,简明扼要地阐述了微观经济决策理论,并配备了大量的习题和案例,给读者带来模拟现实决策的效果,从而使他们更好地理解和运用管理决策和经济分析原理与方法。本书内容充实,结构紧凑,特别适合已有初步经济理论基础的工商管理类学生。
PART 1 THE FIRM AND ITS ENVIRONMENT
1 Introduction, Environment, and Methodology
2 Revenue of the Firm
3 Topics in Demand Analysis and Estimation
4 Economic Forecasting
PART 2 PRODUCTION, COST, AND PROFIT MAXIMIZATION
5 Theory of Production
6 Cost of ProductiOn
7 Profit Analysis of the Firm
8 Linear Programming and the Firm
PART 3 MARKETS AND THE BEHAVIOR OF THE FIRM
9 Perfect Competition and Monopoly: The Limiting Cases
10 Monopolistic Competition, Oligopoly, and Rivalrous Market Structures
11 Selected Topics in Pricing and Profit Strategy
12 Factor Markets and Profit-Maximizing Employment of Variable Inputs
PART 4 ANALYSIS OF PROJECT DECISIONS
13 Fundamentals of Project Evaluation
14 Risk in Project Analysis
PART 5 THE FIRM AND THE PUBLIC SECTOR
15 Economics of Public Sector Decisions
16 Legal and Regulatory Environment of the Firm
17 The Firm and the Future