网站首页 软件下载 游戏下载 翻译软件 电子书下载 电影下载 电视剧下载 教程攻略
| 书名 | 会展英语(附光盘供本科生使用专业外语系列教材) |
| 分类 | 教育考试-外语学习-英语 |
| 作者 | 冯玮 |
| 出版社 | 武汉大学出版社 |
| 下载 |  |
| 简介 | 编辑推荐 本教材既可作为高校本科和专科会展专业、会展职业培训的教学用书，也可作为会展从业人员和有志从事会展工作的学习者的自学参考用书。 本教材根据会展行业特点以及工作要点，将内容分为两大部分：会议英语和展会英语。每一部分包括七个单元，每个单元均有五大模块： 模块一：会展商务背景。介绍会议和展览活动的相关背景和工作指南。 模块二：会展交际会话。内容涉及会展活动的主要环节和工作重点，包、括会展介绍、会展策划、会展预订、会展销售、会展接待、物流服务、会后旅游和展会调查。 模块三：会展短文阅读。帮助学习者熟悉会展业务和工作要点，提高阅读理解能力。 模块四：会展应用文写作。精选会展实务写作案例，重点培养会展商务沟通的写作基础技能，帮助学习者掌握规范、简洁、流畅、有利的会展商务应用文。 模块五：练习。主要形式有术语翻译、完形填空、英汉互译和写作训练。旨在通过大量的练习帮助学习者强化和巩固所学内容，并提高他们的会展商务沟通技能。每个单元的练习均配有答案供学习者参考使用。 内容推荐 本教材由会议英语和展会英语两大部分组成。各有7个单元。内容涉及会展商务背景、会展交际会话、会展短文阅读、会展应用文写作以及综合练习。本书的特点：专业性和实用性强。填补目前市场没有此类书的空白。 目录 Part One English for Conventions Unit 1 Talking about Convention Industry Background and Direction Dialogue 1: What Makes a Great Convention City? Dialogue 2: Booking a Meeting Reading: The Historical Development of Convention Industry Practical Writing: Convention or Meeting Proposal Exercises Unit 2 Planning of Meetings and Conventions Background and Direction Dialogue 1: Planning for the Convention Dialogue 2: Arranging for the Convention Reading: The Routine Work of Meeting Planner Practical Writing: Convention Lead Form Exercises Unit 3 Conference Venue Selection Background and Direction Dialogue 1: Negotiating about Conference Venue Dialogue 2: Site Selection Reading: Event Venue Selection Practical Writing: Meeting Room Reservation Form Exercises Unit 4 Selling and Promoting Conventions Background and Direction Dialogue 1: Bargaining for a Discount Dialogue 2: Negotiating Conference Facilities Reading: Event Planning Service Practical Writing: Convention Registration Form Exercises Unit 5 Conference Registration Background and Direction Dialogue 1: Convention Registration Dialogue 2: Registering at Conference Reading: Convention Registration Service Practical Writing: Call for Conference Exercises Unit 6 Catering Service for Convention Background and Direction Dialogue 1 : Catering Arrangement for a Seminar Dialogue 2: Confirming Catering Service Reading: Event Catering Practical Writing: Catering Arrangement Exercises Unit 7 Post-conference Tour Background and Direction Dialogue 1: Discussing the Itinerary of Post-conference Tour Dialogue 2: Talking about the Itinerary Reading: Incentive Program Practical Writing: Post-conference Tour Itinerary Exercises Part Two English for Exhibitions Unit 8 Talking about Exhibition Industry Background and Direction Dialogue 1: Talking about Famous Exhibition Cities Dialogue 2: Talking about Future Plan in MICE Sector Reading: The Historical Development of Trade Fair Practical Writing: A Business Letter to Exhibitors Exercises Unit 9 Exhibition Planning and Marketing Background and Direction Dialogue 1: Confirming an Exhibition Reservation Dialogue 2: Exhibition Marketing: Exterior Liaison Reading: Trade Show Preparation Timeline Practical Writing: Exhibition Soliciting Letter Exercises Unit 10 Booking a Stand Background and Direction Dialogue 1: Booking a Stand Dialogue 2: Cancellation of Participation Reading: Participating Fairs and Exhibitions Practical Writing: Exhibitor Pre-registration Form Exercises Unit 11 Booth Installation and Dismantlement Background and Direction Dialogue 1: Setting up the Booth Dialogue 2: Dismantling a Stand Reading: Standout Booth Design Practical Writing: Exhibition Agenda Exercises Unit 12 Exhibition Logistics Background and Direction Dialogue 1: Negotiating the Packing of Exhibits Dialogue 2: Negotiating Storage and Transportation Reading: Exhibits Transportation & Customs Declaration Practical Writing: Notice of Forwarding Instruction Exercises Unit 13 Exhibition Reception Background and Direction Dialogue 1: Price Negotiation at the Booth Dialogue 2: Communication at the Booth Reading: Capturing the Right Trade Show Visitor Practical Writing: Trade Fair Price List Exercises Unit 14 Post-exhibition Research and Analysis Background and Direction Dialogue 1: Analyzing the Results of the Exhibition Dialogue 2: Discussing about Exhibition Results Reading: When and How to Evaluate Events Practical Writing: Exhibition Working Hours Exercises Keys to Exercises Appendix 1 Terminology for Exhibitions Appendix 2 Sample Writing Appendix 3 FAQ (Frequent Asked Questions) about Trade Show 参考书目 |
| 随便看 |
|
霍普软件下载网电子书栏目提供海量电子书在线免费阅读及下载。