This book offers a comprehensive introduction to the subject of Cross-Cultural Business Communication (CCBC) from the viewpoint of China and the Chinese. It looks at the nature of culture, examines some different cultures, asks what is unique and challenging about "crossing" from one culture to another, looks closely at the concept of communication, including formal and informal communication, presentation, conversation, non-verbal skills. Problems commonly arising in cross-cultural business communication include- misunderstandings, mistakes, misinterpretations, mistranslations, misinformation, and misperceptions -- what I call the "Five Bad M's" Learning cross-cultural business communication experientially should be the preferred option for students. It is the way to improve individual skills and increase real-world communication effectiveness with foreigners through trial and error learning by them, and of personal feedback from the teacher.

INTRODUCTION

SESSION 1 Beginning to Talk about Communication

SESSION 2 The Search for CI -- Cultural Intelligence

SESSION 3 Know Culture through the W Curve of Adaptation

SESSION 4 Key Elements of Business Communication

SESSION 5 Meeting Management and Skills

SESSION 6 The Development of Cross-Cultural Business Relationships

SESSION 7 Commercial Diplomacy

SESSION 8 Manners and Etiquette

SESSION 9 Building Trust in Cross-Cultural Business Relationships

SESSION 10 The 5 Bad M's of Cross-Cultural Communication

SESSION 11 Mid-Term Exam

SESSION 12 Introduction to Cross-Cultural Communication Training

SESSION 13 Designing CCBC Training Courses

SESSION 14 Designing One-day Training Programs

SESSION 15 Training Design Demonstrations

SESSION 16 Final Course Activities

BIBLIOGRAPHY