网站首页  软件下载  游戏下载  翻译软件  电子书下载  电影下载  电视剧下载  教程攻略

请输入您要查询的图书:

 

书名 商务信息系统与电子商务(英文版)
分类 经济金融-经济-贸易
作者 钟伟
出版社 科学出版社
下载
简介
目录

Chapter I Fundamental of Information System

 1.1 From Data to Information to Knowledge

 1.2 Information Technology and Its Evolution

 1.3 Information System

Chapter 2 Introduction to Business

 2.1 What Is Business

 2.2 Business Model

 2.3 Business Process

 2.4 Business Decision-making, Knowledge Management and Information

Chapter 3 The Modern Global Web-based Environment

 3.1 The Global, Web-based Platform

 3.2 New Globalization Shape on Business Processes

 3.3 Information System Impacts on Business

 3.4 Competitive Advantage and Information Strategy

 Appendix A Build-to-order Production

Chapter 4 Business Information Systems

 4.1 Managing Data

 4.2 Data Warehousing

 4.3 Evolution of Business Information Systems

 4.4 Business Intelligence Constituencies

Chapter 5 Network Applications

 5.1 A Brief Introduction of Network Applications

 5.2 Web 2.0

 5.3 E-learning and Distance Learning

 5.4 Telecommuting

Chapter 6 Introduction to Electronic Commerce

 6.1 Electronic Commerce: Definitions and Concepts

 6.2 The EC Framework, Classification, and Content

 6.3 EC Business Models

 6.4 Benefits of EC

Chapter 7 Electronic Marketplaces

 7.1 E-marketplaces

 7.2 E-marketplaces: from Storefronts to Portals

 7.3 Intermediation in E-commerce

 7.4 Electronic Catalogs and Other Market Mechanisms

 7.5 Auctions as EC Market Mechanisms

 7.6 One-to-many: Sell-side E-marketplaces

 7.7 One-from-many: Buy-side E-marketplaces and E-procurement

 7.8 Many-to-many: Electronic Exchanges

Chapter 8 E-marketing and Advertising

 8.1 Learning About Consumer Behavior Online

 8.2 The Consumer Decision-making Process

 8.3 One-to-one Marketing, Loyalty, and Trust in EC

 8.4 Market Research for EC

 8.5 Web Advertising

 8.6 Advertising Methods

Chapter 9 Wireless, Mobile Commerce

 9.1 Wireless Technologies

 9.2 Wireless Computer Networks and Internet Access

 9.3 Mobile Computing and Mobile Commerce

 9.4 Pervasive Computing

 9.5 Wireless Security

Chapter 10 Economics and Strategy of Electronic Commerce

 10.1 Methods and Tools for Evaluating EC Investments

 10.2 The Economics of EC

 10.3 EC Strategy

Chapter 11 Security Issues in Business Information System

 11.1 System Vulnerability and Abuse

 11.2 Establishing a Framework for Security and Control

 11.3 Technologies and Tools for Protecting Information Resources

Chapter 12 Ethical and Social Issues in Business Information System

 12.1 Ethical and Social Issues Related to Systems

 12.2 Ethics in an Information Society

 12.3 The Moral Dimensions of Information Systems

References

内容推荐

信息技术在快速发展和演变,从早期的交易处理系统到管理信息系统再到企业资源计划,一直发展到如今的电子商务,信息技术对商务活动的支持一直没有改变,也正是由于商务活动广泛地采纳和适用信息技术,双方才有今天各自迅猛的发展态势和空间。商务即交易,交易即决策,正确的决策需要信息,在市场环境瞬息万变的今天,决策对信息从准确性、及时性、完整性等方面提出了更高的要求。钟伟编著的《商务信息系统与电子商务(英文版)》正是从这一逻辑出发,阐述商务活动与信息系统相互促进的演进关系,试图给读者建立一个完整的关于信息系统发展的脉络以及其对于商务活动的支持模式。

《商务信息系统与电子商务(英文版)》既可帮助经济管理类专业的学生从管理应用的角度来理解信息系统对商务运营乃至商务战略的支持,也可供相关专业的专家、学者和研究人员等参考。

编辑推荐

商务活动中需要大量决策,决策需要信息支持,电子商务改变了企业信息组织的形式、有效性和效率,现代技术进步使得信息技术和商务活动天然地结合起来,并且信息技术在很多方面影响着和创新着商务应用,并催生出大量新的商务模式和类型。

钟伟编著的《商务信息系统与电子商务(英文版)》阐述商务活动与信息系统相互促进的演进关系,试图给读者建立一个完整的关于信息系统发展的脉络以及其对于商务活动的支持模式。

随便看

 

霍普软件下载网电子书栏目提供海量电子书在线免费阅读及下载。

 

Copyright © 2002-2024 101bt.net All Rights Reserved
更新时间:2025/3/1 19:40:41