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书名 外贸英语函电--从基础到实践(普通高等教育十二五规划教材)/创新型人才培养经济与贸易系列
分类 教育考试-外语学习-英语
作者 焦微玲
出版社 电子工业出版社
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焦微玲编著的《外贸英语函电--从基础到实践》为应用型本科院校国际商务、国际贸易等专业“国际贸易函电”课程的教材,全面介绍了外贸业务各个环节所涉及的信函、电报、电传和电子邮件等的写作要领与写作技巧,内容丰富、形式新颖、条理清晰。限于篇幅,该教材一共分为12个单元,分别涉及国际商务活动中最基本的环节,如建立商务关系、邀请函、介绍函、感谢函等,以及对外贸易活动中涉及较多的环节,如询盘、发盘、还盘、订货、支付、包装和运输、保险、索赔,最后两个单元则介绍了特殊的国际贸易方式的磋商与电传、电报和电邮的写作。

内容推荐

焦微玲编著的《外贸英语函电--从基础到实践》按照应用型本科院校人才培养的要求,以实际应用为导向,根据国际贸易的特点,结合我国对外贸易业务操作的实际情况和需要,系统地介绍了相关外贸函电的题材、涉及的专业词汇和句型、语言形式、写作方法和技巧、规则、使用习惯等方面的知识,内容涵盖了作为一个外贸业务人员在对外业务操作中所必备的知识,且每一课都有配套习题供学习者练习。

《外贸英语函电--从基础到实践》既可以作为应用型本科院校国际经济与贸易、国际商务专业学生的教学用书,也可以作为涉外商务从业人员的参考用书。

目录

Unit 1 Structure and Style of Business Letter商务信函的结构和格式

Lesson 1 Structure of Business Letter商务信函的结构

Lesson 2 Style of Business Letter商务信函的格式

Lesson 3 Golden Rule of Writing Business Letter商务信函写作遵循的原则

Lesson 4 Classification of Business Correspondences外贸函电的种类

Unit 1 Exercises and Supplement单元一练习与补充

Unit 2 Establishing Business Relations建交函

Lesson 5 Selfintroduction自我介绍

Lesson 6 Establishing Business Relations建立商务关系

Lesson 7 Promoting Business Relations促进商务关系

Unit 2 Exercises and Supplement单元二练习与补充

Unit 3 Relating Business Letters相关的商务信函

Lesson 8 Letter of Introduction介绍信

Lesson 9 Letter of Invitation邀请函

Lesson 10 Advice of Itinerary行程安排通知

Lesson 11 Letter of Thanks感谢信

Lesson 12 Letter of Sales Promotion推销信

Unit 3 Exercises and Supplement单元三练习与补充

Unit 4 Enquiry询盘

Lesson 13 First Enquiry首次询盘

Lesson 14 Reply to First Enquiry对首次询盘的答复

Lesson 15 Specific Enquiry具体询盘

Lesson 16 Reply to Enquiry对询盘的答复

Lesson 17 Credit Enquiry资信询盘

Lesson 18 Reply to Credit Enquiry对资信询盘的答复

Unit 4 Exercises and Supplement单元四练习与补充

Unit 5 Offer and Counteroffer发盘和还盘

Lesson 19 Offer发盘

Lesson 20 Non-firm Offer虚盘

Lesson 21 Confirming a Nonfirm Offer确认已报虚盘

Lesson 22 Counter-offer还盘

Lesson 23 Reply to a Counteroffer对还盘的答复

Lesson 24 Requesting a Bid from the Buyer要求买方递盘

Unit 5 Exercises and Supplement单元五练习与补充

Unit 6O rder订单

Lesson 25 Initial Order首次订单

Lesson 26 Order订单

Lesson 27 Repeat Order续订单

Lesson 28 Accept an Order接受订单

Lesson 29 Decline an Order拒绝订单

Lesson 30 Cancel an Order取消订单

Lesson 31 Refusing the Request to Reinstate an Order拒绝恢复订单

Lesson 32 Conclusion of Business达成交易

Unit 6 Exercises and Supplement单元六练习与补充

Unit 7 Terms of Payment支付条款

Lesson 33 Accounts Settlement结算

Lesson 34 Terms of Payment支付条款

Lesson 35 Open Account Terms赊账

Lesson 36 Documents against Payment付款交单

Lesson 37 Documents against Acceptance承兑交单

Lesson 38 Urging Establishment of a Letter of Credit催开信用证

Lesson 39 Establishment of a Letter of Credit开立信用证

Lesson 40 Requesting L/C Amendment要求修改信用证

Lesson 41 L/C Amendment修改信用证

Lesson 42 Extension of L/C展延信用证

Unit 7 Exercises and Supplement单元七练习与补充

Unit 8 Packing and Shipment包装和装运

Lesson 43 Packing包装

Lesson 44 Shipping Marks唛头

Lesson 45 Shipment运输

Lesson 46 Container Shipment集装箱运输

Lesson 47 Urging Immediate Shipment催装

Lesson 48 Shipping Instruction装运指示

Lesson 49 Shipping Advice装运通知

Lesson 50 Delay in Transportation Strike因运输工人罢工延误发运

Unit 8 Exercises and Supplement单元八练习与补充

Unit 9 Insurance保险

Lesson 51 Insurance Introduction保险概述

Lesson 52 Insurance Policy保险条款

Lesson 53 Insurance Claim保险索赔

Unit 9 Exercises and Supplement单元九练习与补充

Unit 10 Complaint and Claim申诉和索赔

Lesson 54 Complaint of Defective Goods对货物的申诉

Lesson 55 Sending Replacement换货

Lesson 56 Agents Complaint of Poor Quality Goods代理申诉货物质次

Lesson 57 Exporters Reply to the Complaint出口商对申诉的答复

Lesson 58 Claim索赔

Lesson 59 Settlement of a Claim受理索赔

Unit 10 Exercises and Supplement单元十练习与补充

Unit 11 Special Trade特殊贸易

Lesson 60 Agent代理

Lesson 61 Sole Agency独家代理

Lesson 62 Goods on Approval试销

Lesson 63 Goods on Consignment寄售

Lesson 64 Establishing a Permanent Office建立常设办事处

Lesson 65 Processing Trade加工贸易

Lesson 66 Compensation Trade补偿贸易

Lesson 67 Joint Venture合资企业

Lesson 68 Leasing Trade租赁贸易

Unit 11 Exercises and Supplement单元十一练习与补充

Unit 12 Telegram, Telex, Email and Fax电报、电传、电邮和传真

Lesson 69 Telegram电报

Lesson 70 Telex电传

Lesson 71 E-mail电邮

Lesson 72 Fax传真

Unit 12 Exercises and Supplement单元十二练习与补充

附录各单元外贸英语函电参考译文

参考文献

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