本书突出实用性和实战技能，以国际商务交际活动为中心，展示如何处理实际交易环节中出现的各类问题，内容涉及国际贸易的各个实战环节和相关商务活动二大主线，20个章节涵盖了客户介绍、寻找贸易机会、商务安排、参加交易会、商务拜访、营销策略、商务会议、商务促销、商务谈判、技术创新和自主品牌战略等各种商务活动；从开展国际贸易实务，如询盘、报盘、还价、接受、签约、支付、包装、商检、发货和索赔等各个实战环节入手，其中还涉及许多外贸的知识细节，如商标、专利、保险、普惠制和独家经营等，让学生在逼真的贸易情景中，学习国际商务知识和模仿体验如何开展国际贸易、如何应用国际商务英语口语，提高商务交际技能。

通过学习国际商务知识，提高英语口语技能，融合商务业务技巧、商务礼仪和流行口语为一体，操练本书的情景对话、经典句型、交际技巧和实战环节等，让学生接触到生动真实的国际商务英语口语信息，通过模拟操练、角色扮演、讨论和辩论等方法，调动学习积极性，培养能熟练运用英语从事商务活动的能力。

本书具有鲜明的时代特色，力求应用现代流行、生动地道的国际商务英语口语的表达方式，摒弃过时的商务知识和行话，便于开展互动式商务英语口语训练。融合于各章节中所提出的国际商务观念和技巧紧跟时代脉搏，具有强烈的时代感，涉及的内容贴近现代国际商务实际，满足21世纪国际商务的交际要求。

突出实用性和实战技能，以国际商务交际活动为中心，展示如何处理实际交易环节中出现的各类问题，内容涉及国际贸易的各个实战环节和相关商务活动二大主线。精心设计与国际商务有关的话题，通过本书的情景对话、角色扮演、专题讨论、经典句型操练、交际技巧、实践操练等训练，让学生在不同的商务语境中提高实际交际能力。

注重对学生口语交际能力的培养，学习商务英语口语语言技巧，融合商务知识、商务礼仪、流行口语为一体，坚持实用性、典型性和趣味性，让学生接触到生动真实的商务英语口语信息，把商务技巧和功能意念表达融入教材，使之更具有实用性和交际功能。培养能熟练运用英语从事商务活动的高素质的复合型人才。

《21世纪实用国际商务英语口语》顺应时代发展的需要，适合本科院校和高职高专的经贸和商务英语专业学生使用，本教材配有光盘，由外国专家朗读，便于学生模仿和操练。

Chapter 1 Welcoming Clients

  Part A Situational Dialogue

       Sample Conversation 1

       Sample Conversation 2

       Sample Conversation 3

  Part B Practical Key Sentences

  Part C Skills of Communication

  Part D Practice

Chapter 2 Seeking Business Opportunity

 Part A Situational Dialogue

       Sample Conversation 1

       Sample Conversation 2

       Sample Conversation 3

 Part B Practical Key Sentences

 Part C Skills of Communication

 Part D Practice

Chapter 3 Making Inquiries

 Part A Situational Dialogue

      Sample Conversation 1

      Sample Conversation 2

      Sample Conversation 3

 Part B Practical Key Sentences

Part C Skills of Communication

Part D Practice

Chapter 4 Business Appointment and Arrangement

Part A Situational Dialogue

      Sample Conversation 1

      Sample Conversation 2

      Sample Conversation 3

Part B Practical Key Sentences

Part C Skills of Communication

Part D Practice

Chapter 5 Offer and Counter Offer

Part A Situational Dialogue

     Sample Conversation 1

     Sample Conversation 2

     Sample Conversation 3

Part B Practical Key Sentences

Part C Skills of Communication

Part D Practice

Chapter 6 At the Commodity Fair

Part A Situational Dialogue

      Sample Conversation 1

      Sample Conversation 2

      Sample Conversation 3

 Part B Practical Key Sentences

 Part C Skills of Communication

 Part D Practice

Chapter 7 Business Visit

 Part A Situational Dialogue

      Sample Conversation 1

      Sample Conversation 2

      Sample Conversation 3

 Part B Practical Key Sentences

 Part C Skills of Communication

 Part D Practice

Chapter 8 Innovative and Power Brand Strategy

 Part A Situational Dialogue

      Sample Conversation 1

      Sample Conversation 2

      Sample Conversation 3

 Part B Practical Key Sentences

 Part C Skills of Communication

  Part D Practice

Chapter 9 Packing and Quality Inspection

 Part A Situational Dialogue

      Sample Conversation 1

      Sample Conversation 2

      Sample Conversation 3

 Part B Practical Key Sentences

 Part C Skills of Communication

 Part D Practice

Chapter 10 Acceptance and Orders

 Part A Situational Dialogue

      Sample Conversation 1

      Sample Conversation 2

      Sample Conversation 3

 Part B Practical Key Sentences

 Part C Skills of Communication

 Part D Practice

Chapter 11 Business Telephone Call

 Part A Situational Dialogue

      Sample Conversation 1

      Sample Conversation 2

      Sample Conversation 3

Part B Practical Key Sentences

Part C Skills of Communication

Part D Practice

Chapter 12 Terms of Payment

Part A Situational Dialogue

     Sample Conversation 1

     Sample Conversation 2

     Sample Conversation 3

Part B Practical Key Sentences

Part C Skills of Communication

Part D Practice

Chapter 13 Business Negotiation

Part A Situational Dialogue

     Sample Conversation 1

     Sample Conversation 2

     Sample Conversation 3

Part B Practical Key Sentences

Part C Skills of Communication

Part D Practice

Chapter 14 Sign a Contract

Part A Situational Dialogue

     Sample Conversation 1

     Sample Conversation 2

     Sample Conversation 3

Part B Practical Key Sentences

Part C Skills of Communication

Part D Practice

Chapter 15 Cargo Delivery

Part A Situational Dialogue

      Sample Conversation 1

      Sample Conversation 2

      Sample Conversation 3

Part B Practical Key Sentences

 Part C Skills of Communication

 Part D Practice

Chapter 16 Business Conference

 Part A Situational Dialogue

      Sample Conversation 1

      Sample Conversation 2

      Sample Conversation 3

 Part B Practical Key Sentences

 Part C Skills of Communication

 Part D Practice

Chapter 17 Sales Promotion

 Part A Situational Dialogue

      Sample Conversation 1

      Sample Conversation 2

      Sample Conversation 3

 Part B Practical Key Sentences

Part C Skills of Communication

Part D Practice

Chapter 18 Interview

Part A Situational Dialogue

     Sample Conversation 1

     Sample Conversation 2

     Sample Conversation 3

Part B Practical Key Sentences

Part C Skills of Communication

Part D Practice

Chapter 19 Complaints

Part A Situational Dialogue

     Sample Conversation 1

     Sample Conversation 2

     Sample Conversation 3

     Sample Conversation 4

Part B Practical Key Sentences

Part C Skills of Communication

Part D Practice

Chapter 20 Banquet and Parting

Part A Situational Dialogue

     Sample Conversation 1

     Sample Conversation 2

     Sample Conversation 3

Part B Practical Key Sentences

Part C Skills of Communication

Part D Practice

Appendix 1 Translation to the Conversation (对话参考译文)

Appendix 2 Suggested Key to Practice (实践操练参考答案)