随着我国经济贸易领域国际化进程的不断加快和信息技术领域科学技术的飞速发展，国际商务的沟通方式发生了巨大的变化。电子商务的日益发展和普及在给人们带来极大的便利以及挑战。

事实上，当今的国际商务竞争在很大程度上体现在跨文化沟通能力的竞争，而这种竞争又具体表现在思维方式和语言表达方面。本书课文内容举一反、实用性强。本书适用于双语教学、英语教学以及有一定英语基础的专业人士自学。

本书讲授当今信息时代国际商务沟通的理念及其在具体涉外商务信函写作和沟通中的应用。结合典型国际商务和职业场合案例，系统讲解高效高务沟通的方式、技巧和信函写作。

Lesson One The Principles of Effective Business Communication

1.Express ideas clearly

2.Keep the message concise

3.Adopt a reader-focused approcach

4.Get the right tone and style

5.Have a good command of English

6.Have a good command of business knowledge

New Words and Phrases

Notes

Exercises

Lesson Two Selection of Media

1.Introduction

2.Communication media

3.Communication media

4.Considerations in media selection

Abbreviation for Internet Communication

Smiley for Internet Communication

New Words and Phrases

Notes

Exercises

Lesson Three The Parts and Formats of Business Correspondence（Ⅰ）

1.Introduction

2.Structure of business letters

3.Format of business letters

4.Example letters

5.Format of envelopes

New Words and Phrases

Notes

Exercises

Lesson Four The Parts and Formats of Business Correspondence（Ⅱ）

1.Interoffice memorandum

2.Fax

3.E-mail

4.Website

……

Lesson Five Establishing Business Relations

Lesson Six Status Inquiry

Lesson Seven Product Inquiry and Reply

Lesson Eight Offer and Counter-Offer

Lesson Nine Order and Acceptance

Lesson Ten Payment Terms

Lesson Eleven Payment by Letter of Credit

Lesson Twelve Packing and Shipping Mark

Lesson Thirteen Shipment

Lesson Fourteen Insurance

Lesson Fifteen Complaints and Claims

Lesson Sixteen Adjustment o Claims

Lesson Seventeen Lales Promotion

Lesson Eighteen Resume

Lesson Nineteen Application Letter

Lesson Twenty Business Contracts and Agreements

Key to the Exercises

Reference