本书是一本国际经济与贸易专业核心课程的实战教程,涉外商务活动的英语阶梯外经贸英语函电集大成者,外贸工作者事业成功必备,覆盖了外贸交易过程的各个环节,真实、实战的内容,地道的语言,前辈经历与经验的有机融入,教学法意上对内容与训练方式及顺序的精心安排等,会使您迅速进入角色,学习的成就感与主动性与IJ俱增,必敷盎然,不再有畏惧感、疲劳感和神秘感,将英语作为高薪工作语言的自信心油然而生。
作者十五年磨一剑。本书的优点与客户价值将会使您认为投入的书费与时间物超所值!本书适合国际经济与贸易专业的学员、外贸工作者以及所有需要同外商进行有效沟通的在职从业人员参考使用,可以作为各级院校的教学用书、公司培训用书以及自学参考用书。
本书是一本国际经济与贸易专业核心课程的实战教程,取材真实,内容覆盖面适当,包括外贸交易过程的所有环节,如:与外方建立业务关系、做资信调查、询盘、发盘、还盘、促销、下订单、签约、包装、投保、装运、索赔理赔、安全收汇以及参加展会、灵活贸易、各种商务活动的文件处理等等。
本书内容翔实,结构严谨,反映了当今世界进出口业务的现实与最新变化,例文能真切反映交易的实际过程,注重培养学生的实际应用能力,更加贴近学生的就业需求。全书按教学法编排,体例设计符合教学需要。本教材与教师和学生的界面非常友好,方便任课教师组织课堂教学。
本书适合国际经济与贸易专业的学生、外贸工作者以及所有需要同外商进行有效沟通的从业人员参考使用,可以作为各级院校的教学用书、公司培训用书以及自学参考用书。
Unit One Job Requirements and the Forms of
Business Letters
Part One Job Requirements
Part Two The Forms of Business Letters
Summary
Exercises
Unit Two Establish Business Relations
Introduction
Business Letters
Pattern A of Business Letters
Relevant Terms
Useful Phrases
Summary
Exercises
Unit Three Credit Inquiry
Introduction
Business Letters
Pattern B of Business Letters
Relevant Terms
Useful Phrases
Summary
Exercises
Unit Five Quotations and Proforma Invoices
Introduction
Business Letters
Pattern D of Business Letters
ReleVant Terms
Useful Phrases
Summary
Exercises
Unit Six Offers, Counter-offers and Re-counter Offers
Introduction
Business Letters
Pattem E of Business Letters
Relevant Terms
Useful Phrases
Summary
Exercises
Unit Seven Orders and Their Fulfillment
Introduction
Business Letters
Pattern F of Business Letters
Relevant Terms
Useful Phrases
Summary
Exercises
Unit Eight Sales Confirmations
Introduction
Business Letters
Pattern G of Business Letters
Relevant Terms
Useful Phrases
Summary
Exercises
Unit Nine Terms of Payment
Introduction
Business Letters
Pattern H of Business Letters
Relevant Terms
Useful Phrases
Summary
Exercises
Unit Ten Packing
Introduction
Business Letters
Pattern I of Business Letters
Relevant Terms
Useful Phrases
Summary
Exercises
Unit Eleven Insurance
Introduction
Business Letters
Pattern J of Business Letters
Relevant Terms
Useful Phrases
Summary
Exercises
Unit Twelve Shipping Instructions and Shipping Advice
Introduction
Business Letters
Pattern K of Business Letters
Relevant Terms
Useful Phrases
Summary
Exercises
Unit Thirteen Trade Disputes and Settlement
Introduction
Business Letters
Pattern L of Business Letters
Relevant Terms
Useful Phrases
Summary
Exercises
Unit Fourteen Sales Promotion
Introduction
Business Letters
Pattern M of Business Letters
Relevant Terms
Useful Phrases
Summary
Exercises
Unit Fifteen Expos
Introduction
Business Letters
Pattern N of Business Letters
Relevant Terms
Useful Phrases
Summary
Exercises
Unit Sixteen Flexible Trade ( Ⅰ )
Introduction
Business Letters
Pattem 0 of Business Letters
Relevant Terms
Useful Phrases
Summary
Exercises
Unit Seventeen Flexible Trade ( Ⅱ )
Introduction
Business Letters
Pattern P of Business Letters
Relevant Terms
Useful Phrases
Summary
Exercises
Unit Eighteen Miscellaneous
Introduction
Business Documents
Pattern Q of Business Letters
Relevant Terms
Useful Phrases
Summary
Exercises
Appendix I Commercial Acronyms and Abbreviations
Appendix H Key to Exercises