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| 电子书 | 现代出版专业英语教程/现代出版学丛书 |
| 分类 | 电子书下载 |
| 作者 | 王清 |
| 出版社 | 苏州大学出版社 |
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| 介绍 |
编辑推荐 目录 Unit 1 Introduction：a Panorama of Publishing Section Ⅰ Selective Readings Text A Publishing：an Intellectual and Cultural Endeavor or a Business Enterprise? Text B Publishing and the Intellectual System Text C Book Publishing Industry Theories and the Publishing Cycle Professional Words & Expressions Background Section Ⅱ Exercises Unit 2 Publishing History Section Ⅰ Selective Readings Text A The History of International Book Publishing(Ⅰ) Text B The History of International Book Publishing(Ⅱ) Text C The History of International Book Publishing(Ⅲ) Professional Words & Expressions Background Section Ⅱ Exercises Unit 3 Publishing Management Section Ⅰ Selective Readings Text A Typical Organizational Chart and Managerial Responsibi l ities Text B Five Important Managerial Documents Samples Text C Magazine Management—Who Is Running the Show? Pmfessional Words & Expressions Background Section Ⅱ Exercises Unit 4 Editor and Editing Section Ⅰ Selective Readings Text A Editorial Function within Publishing Houses Text B What Copy-editing Is Text C Editing Pages within a Site Professional Words & Expressions Background Section Ⅱ Exercises Unit 5 Publication Design Section Ⅰ Selective Readings Text A Book Design Text B The Book Designer's Approach Text C Magazine Layout Professional Words & Expressions Background Section Ⅱ Exercises Unit 6 Printing&Binding Section Ⅰ Selective Readings Text A Book Production Processes Text B Plates and Printing Text C Book Binding Professional Words & Expressions Background Section Ⅱ Exercises Unit 7 Distribution & Marketing Section Ⅰ Selective Readings Text A How Publishers Market Text B Book Trade and ItS Main Players Text C Sales Meeting Professional Words&Expressions Background Section Ⅱ Exercises Unit 8 Megazim Publishing Section Ⅰ Selective Readings Text A Magazines and the Media Mix Text B Magazine Types TeXt C Why Advertisers Choose Magazi nes Professionol Words & Expressions Background Section Ⅱ Exercises Unit 9 Publishing Law Section Ⅰ Selective Readings Text A Press Law Text B Trade Marks and Passing off Text C Restraint of Obscene Expression Professional Words & Expressions Backaround Section Ⅱ Exercises Unit 10 Publishing Contract&Copyright Ucensing Section Ⅰ Selective Readings Text A Author-Publisher Contracts Text B Copyright Licensing Text C Subsidiary Rights：Much More than a Book Professional Words & Expressions Background Section Ⅱ Exercises Unit 11 New Publishing Technology&Online Publishing SectionⅠ Selective Readings Text A Digital Puboishing Is both a Given and a Goal Text B Electronic Books in General Text C Introduction to Content Management Professional Words&Expressions Background Section Ⅱ Exercises Unit 12 Publishing Education Section I Selective Readings Text A Education for Publishing Text B An Overview of the Development of Education forPublishing Programs in the US Text C Publishing Training and Development Professional Words & Expressions Background Section Ⅱ Exercises Appendix：Online Resources on Publishing |
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