本书是关于介绍“农业经济管理英语”的教学用书,具体包括了18个单元的内容,每单元由精读、泛读、词汇和练习组成,并附有译文和参考答案。
本书适合英语专业本科学生以及从事相关工作的专业人士学习、参考使用。
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书名 | 农业经济管理英语(新世纪农业科学专业英语) |
分类 | 教育考试-外语学习-英语 |
作者 | 廉学斌//刘冰//罗东明//曲长祥 |
出版社 | 哈尔滨工程大学出版社 |
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简介 | 编辑推荐 本书是关于介绍“农业经济管理英语”的教学用书,具体包括了18个单元的内容,每单元由精读、泛读、词汇和练习组成,并附有译文和参考答案。 本书适合英语专业本科学生以及从事相关工作的专业人士学习、参考使用。 内容推荐 本教材选材于管理学、经济学、市场营销、农业经济、城镇规划等领域内的权威性专著、教材、相关案例、学术论文及研究报告。 全书共分18个单元,每单元由精读、泛读、词汇和练习组成,并附有译文和参考答案,本书适用于高等农业院校经济与管理专业。农村区域发展专业,市场营销专业,城乡规划专业本科生及研究生的专业英语教学使用。 目录 Unit 1 Part A The Evolution of Management Part B Jerry Jones Talks About Owning and Managing “America's Team” Unit 2 Part A The Managerial Functions Part B Pepsi Proves It's Not to Be Tampered With Unit 3 Part A Management Functions Begin With Planning Part B What Makes for a Successful Supervisor? Unit 4 Part A Organizing as an Essential Managerial Function Part B Sanders Supermarkets Store #21 :Orientation of a New Employee Unit 5 Part A The Staffing Function and The Human Resources Department(I) Part B Intolerable Working Conditions Unit 6 Part A The Staffing Function and the Human Resources Department(II) Part B Can Saturn's Leaders Continue the Success Story? Unit 7 Part A Social Responsibility,Managerial Ethics and Decision Making Part B Marketing Planning and Marketing Research Unit 8 Part A Strategic Management Part B Segmentation,Product Life Cycle and Setting Market Objectives Unit 9 Part A Goods and Financial Markets Part B Price and Product Unit 10 Part A Expectations Part B Distribution Unit 11 Part A Openness in Goods and Financial Markets Part B Elasticity of Demand Unit 12 Part A Putting All Markets Together Part B Rural Non-farm Income in Developing Countries Unit 13 Part A Overall Economic Environment and Agriculture Part B Patterns in RNF Activity:Inter-and Intraregional Differences Unit 14 Part A Implications for Developing Countries'Agricultural Growth and Trade Part B The Effects or RNF Activity on Fanning Unit 15 Part A Fedding the Cities( I ) Part B Distribution of Non-farm Income Across Landholding Class and Overall Income Strata Unit 16 Part A Feeding the Cities( lI ) Part B Urbanization Unit 17 Part A The Development of Agriculture in Britain Part B Adding a Multisectoral Perspective to Agricultral and Rural Development Policies Unit 18 Part A The Scope of Ecology Part B Policy Issue and Implications 参考译文 Keys to exercises |
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