本书包含商展英语要点，全书精选8章常用商展英语情境会话，包含设计商展的内容、宣传商展、申请进入商展、与大众交谈、给主办单位的反馈意见、追踪商展的信息等，都有完整的范例收录，一定能让你立即上手；不论是行前练习或随身查找，本书都十分方便。

CHAPTER ONE CREATING A TRADE SHOW

 Unit One The Purpose

 Unit Two Location and Date

 Unit Three Matching Show and Market

CHAPTER Two ADVERTISING A TRADE SHOW

 Unit One Radio and Television

 Unit Two Newspaper Advertising

 Unit Three Other Ways to Advertise

CHAPTER THREE APPLYING TO ENTER

 Unit One Finding out

 Unit Two Scheduling

 Unit Three The Application

CHAPTER FOUR GETTING READY

 Unit One Things to Take

 Unit Two Appearance

 Unit Three Left Behind

CHAPTER FIVE WANTING TO GO

 Unit One Seeing the Ad

 Unit Two Reasons for Going

 Unit Three Tickets and Time off

CHAPTER Six AT THE EXHIBIT

 Unit One Getting Set up

 Unit Two Talking to the Public

 Unit Three Talking to Other Exhibitors

CHAPTER SEVEN EVENTS

 Unit One Organizing the Trade Show

 Unit Two Lunch Speakers

 Unit Three Evening Events

CHAPTER EIGHT THE AFTERMATH

 Unit One Feedback for the Organizers

 Unit Two Following up on Trade Show Leads

 Unit Three New Customers