本书旨在向英语学习者提供最有用，国际上最通用的和最不易混淆的短语。全书共分为：The Planning Meeting-安排会议、The Marketing Game Plan-营销与行动计划、A Technical Demonstration-技术演示、 Evaluation and Action-评估与行动、A Presentation-陈述等五部分内容，精心收录在各种场景中使用的1000多个实用例句，涉及300多个出现频率较高的短语，并把这些例句和短语按照功能分类，方便您在不同的场合及情景下使用！

Unit 1 Speaking Generally 一般而言

·as a rule ·as usual ·the exception proves the rule/an exception to therule ·for the most part ·to hold good

·in general/in particular ·inprinciple ·in theory/in practice ·nine times out of ten ·no exception·on paper

·on the whole

Unit 2 The Nature of Things 事物的本质

·as such ·to consist of ·in itself ·in the nature of ·in its own right·in the shape of ·of its own accord

Unit 3 Connection 关联性

·according to ·in accordance with ·as to ·to do with ·hand in hand·in conjunction with ·in connection with

·to refer to ·in terms of·on behalf of · (be/get/keep/stay) in touch with ( lost/out of touch)·with regard to

Unit 4 Cause and Effect 原因与结果

·to arise from ·to bring about ·to give rise to ·to have an effect/impact on ·to result in ·to stem from

·to trigger off

Practice A The Planning Meeting 安排会议

Unit 5 Priorities 优先次序

·above all all important ·first and foremost ·the first step ·last butnot least ·to take first place

Unit 6 Purpose anti Objective 目的与目标

·to aim at ·the aim of the exercise ·to arrange for ·game plan ·togo ahead ·to go for it ·in order to

·to make up one's mind ·a meansto an end ·on purpose ·to put together ·to set up ·to tackle

·to takeaction on ·to take steps ·to take the initiative ·with a view to

Unit 7 Focusing 强调

·to come to the point ·the fact of the matter is ·to focus on ·to getdown to business

·to get to the bottom of ·hard facts ·in contrast to·in fact ·in reality ·in (this) respect ·a matter of

·to spotlight ·tozero in on

Unit 8 Time 时间

·ahead of time/schedule ·at first ·at once ·as yet ·at/from the outset·for the time being ·in the course of

·in future ·in the future ·in thelong run ·in the long term ·in the meantime ·in a moment ·in time

·tolook forward to ·moment of truth ·on time ·fight/straight away ·so far·time out

Practice B The Marketing Game Plan 营销与行动计划

Unit 9 Quantities 数量

·to amount to ·and so no ·as a whole ·at all ·at least ·at the most·at the outside ·to average out at

·to be exact ·give or take ·a good/great deal of ·in the aggregate ·in all ·in all shapes and sizes

·in excessof ·in full ·more or less ·on average ·on a (large) scale ·or so

Unit 10 Position and Movement 位置与移动

·back and forth ·every other/second ·in lieu of ·in place of ·in turn·to vary from ... to

Unit 11 Degrees of Difficulty and Probability 困难程度与可能性

·at will ·for sure ·in all probability ·in any case ·it's as simple as that

·no problem ·of course ·to rule out ·a safe bet ·to stand to ·to take place

Unit 12 Effective Methods 有效率的方法

·to allow for ·better sate than sorry ·bit by bit ·to carry out ·to checkover ·a dry/dummy run ·in depth

·in detail ·the ins and outs ·to keepan eye on ·to look into ·to make sure/certain ·to plan/think ahead

·totake care (not) to ·to think out ·to try out

Practice C A Technical Demonstration 技术演示

Unit 13 Ineffective Methods 无效率的方法

·at random ·by trial and error ·to cut comers ·hit and miss ·the lineof least resistance ·a short cut

·a soft option ·to take a chance ·to takethe easy way out ·to take/run risks

Unit 14 Progress 进展

·all systems go ·to break new ground ·to break the ice ·to breakthrough ·to come up with ·to forge ahead

·to get to first base ·to makeheadway ·to make progress ·to open doors ·a step forward ·to takeshape ·to take a step

Unit 15 Problems and Solutions 问题和解决之道

·all or nothing ·back against the wall ·to compete against ·to cope with ·to cut one's losses ·a drawback

·to face up to ·in the last resort·a long shot ·to make do with ·make or break ·on the blink

·to run/be up against ·to save the situation ·a snap decision ·the tip of theiceberg ·without fail ·worth doing

Unit 16 Positive Results 正面的结果

·to bear fruit ·the end product ·for sale ·in the black ·to make aprofit ·to make money ·to make... work ·to pay dividends ·to payone's way ·to pull off ·to take effect

Practice D Evaluation and Action 评估与行动

Unit17 Negative Results 负面的结果

·to be/go out of action ·to break down ·a dead end ·dud ·to go dead·to go wrong ·in the red ·in vain

·to make a loss· to pay the penalty/price ·to reach a stalemate ·to be/fall short of ·to take theconsequences

·a vicious circle

Unit 18 Tactics 战术

to back down ·to back out ·to break off ·to keep one's options open·to lay it on the line ·to mean business

·to play ball ·to put pressureon ·to rely on ·to soften up ·to stand/stick out for· to take a firm line/stand

·to talk out of ·to talk round ·to withdraw from

Unit 19 Attitudes Opinions and Discussion? 态度：意见与讨论

·to argue against ·to be against ·the ball is in your court ·to changeone's mind

·the facts speak for themselves ·to get across ·to get one'spriorities right ·to have an open mind

·in my opinion ·to insist on ·tomake one's point ·to make clear ·a matter of fact ·to point out

·to putthe record straight ·to be taken aback ·to take the long view ·to take the view that ·to talk over

Unit 20 Developing Ideas and Arguments 想法与论点的展示

·as we have seen ·as well (as) ·to begin (or start) with ·by thesame token ·by the way ·in addition (to)

·in other words ·inpassing ·in the first place ·in the same way ·to put it (differently)·what is more

Practice E A Presentation 陈述

Unit 21 Disagreement and Criticism 意见相左与批评

·as far as (it) goes ·at cross purposes ·to be beside the point(a) credibility gap ·to have doubts about

·(a) matter of opinion·on the contrary ·out of the question ·to pass the buck

·to shift theblame (or responsibility) (onto) ·to split hairs ·up to a point(a) value judgement

Unit 22 Conditions 情况或条件

·aslong as ·in case ·it (or that) depends (on) ·it (or that)remains to be seen ·on condition that

Unit 23 Logic and Reason 逻辑与理由

·to account for ·common sense ·to hold water ·to make sense ·to prove (the) case ( or point)

·to tie in (with)

Unit 24 Balancing Arguments 论点的平衡

·either way ·for (and) against ·on balance ·on the one handon the other (hand) (the) pros and cons

·to take into account (orconsideration) ·to weigh up

Practice F A Plan for Negotiation 谈判的计划

Unit 25 Steps to Understanding 理解步骤

·at first sight ·at a glance ·to be in the dark ·to be in the picture·crystal clear · (a) first impression

·to leave open ·on the face ofit ·on second thoughts ·on the surface(a) second opinion ·tosee the light

·to see reason ·to sleep on it ·to throw light on ·wiseafter the event ·with hindsight

Unit 26 Summarising 总结

·all in all ·a bare outline ·in brief ·in effect ·in essence ·in anutshell ·in a word

·the long and the short of it ·that is ( to say)

Unit 27 Steps to Compromise and Agreement 妥协和同意的步骤

·to agree on/to/with ·to be in line with ·common ground ·tocompromise ·to do business with ·to draw up

·give and take ·to goalong with ·in agreement with ·in so far as ·to make a deal with ·tomeet half way

·off the record ·on these lines ·on these terms ·otherthings being equal ·to see eye to eye

·to settle one's differences ·tosmooth out ·to take note of ·to take the point ·to think over ·to thrashout

·what if...? ·without prejudice

Unit 28 Reasons for Decisions 作决定的理由

·the acid test oo base on ·in/under the circumstances·in that case· in the final analysisin the light of

·in view of · on the basis of· onthe ground of

Practice G The Negotiation 谈判

Tapescript and Answer Key 录音稿及答案

Index 索引