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书名 跨文化交际基础(对外经济贸易大学远程教育系列教材)
分类 人文社科-文化-文化理论
作者 窦卫霖
出版社 对外经济贸易大学出版社
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《跨文化交际基础》试图从文化和交际的基本理论及其两者之间的关系入手,以跨文化交际学的基本理论和应用为框架,通过分析中西文化在言语交际、非言语交际中的差异,以及这些差异在社会礼仪和商务谈判中的表现,用以培养学生的跨文化意识,加深对母语和目的语文化的理解,最终提高跨文化交际能力。

目录

Chapter 1 Introduction to Intercultural Communication

 Learning Objectives

 Warm-up Activities

 I. Defining Intercultural Communication

 II. The Rapid Increase of Intercultural Communication

 1. Improvements in transportation technology

 2. Developments in communication technology

 3. Changes in mass migration patterns

 4. Globalization of the world economy

 III. The Development of Intercultural Communication Study

 1. The development of intercultural communication study in the U.S.

 2. Intercultural communication studies in China

 IV. The Complexity in Learning Intercultural Communication

 1. The multidiseiplinary nature and elements of intercultural communication study

 2. Potential problems in learning intercultural communication

 Summary of the Chapter

 Key Terms

 Words & Expressions

 Notes

 Exercises

 Case Study

Chapter 2 Basic Communication Theories

 Learning Objectives

 Warm-up Activities

 I. Communication Defined

 H. Needs and Functions of Communication

 1. Maslow's hierarchy of needs

 2. Functions of communication

 III. The Classification of Communication

 IV. The Process of Communication

 1. Components of communication

 2. Models of communication

 V. The Characteristics of Communication

 VI. The Challenge of Effective Communication in Interpersonal Encounters

 Summary of the Chapter

 Key Terms

 Words & Expressions

 Notes

 Exercises

 Case Study

Chapter 3 The Nature of Culture

 Learning Objectives

 Warm-up Activities

 I. Definitions of Culture

 II. Basic Functions and Source of Culture

 III. Ingredients of Culture

 IV. Characteristics of Culture

 V. Understanding Cultural Differences

 1. Normal distribution of people's characteristics

 2. Minimum-maximum social differences

 Summary of the Chapter

 Key Terms

 Words & Expressions

 Notes

 Exercises

 Case Study

Chapter 4 Cultural Values

 Learning Objectives

 Warm-up Activities

 L Concept of Values

 1. Definition of value

 2. Values as the core of culture

 3. Types of values

 II. Priorities of Cultural Values

 IlL Study of Values

 1. Kluckholn and Strodtbeck's value orientations

 2. Hofstede-Bond value dimensions

 3. Hall's high- and low-context orientation

 Summary of the Chapter

 Key Terms

 Words & Expressions

 Notes

 Exercises

 Case Study

Chapter 5 Verbal Communication

 Learning Objectives

 Warm-up Activities

 L The Relationship between Language and Culture

 1. The influence of culture on language

 2. The influence of language on culture

 II. Cultural Impact on Verbal Communication

 1. Culture's impact on language at lexical level

 2. Culture's impact on language at discourse level

 3. Culture's impact on language at pragmatic level

 Summary of the Chapter

 Key Terms

 Words & Expressions

 Notes

 Exercises

 Case Study

Chapter 6 Nonverbal Communication

 Learning Objectives

 Warm-up Activities

 I. The Nature of Nonverbal Communication

 1. Definition of nonverbal communication

 2. Importance of nonverbal communication

 3. Functions of nonverbal communication

 4. Classification of nonverbal communication

 5. Characteristics of nonverbal communication

 II. Cultural Differences in Nonverbal Communication

 1. Body movement(Kinesics)

 2. Eye contact

 3. Body touch

 4. Paralanguage

 5. Spatial language

 6. Temporal language

 Summary of the Chapter

 Key Terms

 Words & Expressions

 Notes

 Exercises

 Case Study

Chapter 7 Cultural Differences in Etiquette and Protocol

 Learning Objectives

 Warm-up Activities

 I.Understanding Appropriate Etiquette and Protocol

 1. Defining etiquette and protocol

 2. The importance of appropriate etiquette and protocol

 3. The challenge of appropriate etiquette and protocol

 II.Analysis of Cultural Differences in Etiquette and Protocol

 1. Initial contact

 2. Social entertainment

 3. Gift-giving etiquette

 4. Business scheduling

 Summary of the Chapter

 Key Tenns

 Words & Expressions

 Notes

 Exercises

 Case Study

Chapter 8 Cultural Differences in Business Negotiation

 Learning Objectives

 Warm-up Activities

 I. Defining Intercultural Negotiation

 II. Intercultural Negotiation Variables

 III. Intercultural Negotiation Guidelines

 Summary of the Chapter

 Key Terms

 Words & Expressions

 Notes

 Exercises

 Case Study

Chapter 9 Cultural Adaptation and Intercultural Communication Competence

 Learning Objectives

 Warm-up Activities

 I. Cultural Adaptation

 1. Early adaptation: culture shock

 2. Long-term cultural adaptation

 II. Improving Intercultural Communication Competence

 1. Components of intercultural communication competence

 2. Four-step approach to intercultural communication training

 Summary of the Chapter

 Key Terms

 Words & Expressions

 Notes

 Exercises

 Case Study

References

Key to Exercises

Model Test I

Model Test II

Appendix I Intercultural Films

Appendix II Related Websites

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