《跨文化交际基础》试图从文化和交际的基本理论及其两者之间的关系入手,以跨文化交际学的基本理论和应用为框架,通过分析中西文化在言语交际、非言语交际中的差异,以及这些差异在社会礼仪和商务谈判中的表现,用以培养学生的跨文化意识,加深对母语和目的语文化的理解,最终提高跨文化交际能力。
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书名 | 跨文化交际基础(对外经济贸易大学远程教育系列教材) |
分类 | 人文社科-文化-文化理论 |
作者 | 窦卫霖 |
出版社 | 对外经济贸易大学出版社 |
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简介 | 编辑推荐 《跨文化交际基础》试图从文化和交际的基本理论及其两者之间的关系入手,以跨文化交际学的基本理论和应用为框架,通过分析中西文化在言语交际、非言语交际中的差异,以及这些差异在社会礼仪和商务谈判中的表现,用以培养学生的跨文化意识,加深对母语和目的语文化的理解,最终提高跨文化交际能力。 目录 Chapter 1 Introduction to Intercultural Communication Learning Objectives Warm-up Activities I. Defining Intercultural Communication II. The Rapid Increase of Intercultural Communication 1. Improvements in transportation technology 2. Developments in communication technology 3. Changes in mass migration patterns 4. Globalization of the world economy III. The Development of Intercultural Communication Study 1. The development of intercultural communication study in the U.S. 2. Intercultural communication studies in China IV. The Complexity in Learning Intercultural Communication 1. The multidiseiplinary nature and elements of intercultural communication study 2. Potential problems in learning intercultural communication Summary of the Chapter Key Terms Words & Expressions Notes Exercises Case Study Chapter 2 Basic Communication Theories Learning Objectives Warm-up Activities I. Communication Defined H. Needs and Functions of Communication 1. Maslow's hierarchy of needs 2. Functions of communication III. The Classification of Communication IV. The Process of Communication 1. Components of communication 2. Models of communication V. The Characteristics of Communication VI. The Challenge of Effective Communication in Interpersonal Encounters Summary of the Chapter Key Terms Words & Expressions Notes Exercises Case Study Chapter 3 The Nature of Culture Learning Objectives Warm-up Activities I. Definitions of Culture II. Basic Functions and Source of Culture III. Ingredients of Culture IV. Characteristics of Culture V. Understanding Cultural Differences 1. Normal distribution of people's characteristics 2. Minimum-maximum social differences Summary of the Chapter Key Terms Words & Expressions Notes Exercises Case Study Chapter 4 Cultural Values Learning Objectives Warm-up Activities L Concept of Values 1. Definition of value 2. Values as the core of culture 3. Types of values II. Priorities of Cultural Values IlL Study of Values 1. Kluckholn and Strodtbeck's value orientations 2. Hofstede-Bond value dimensions 3. Hall's high- and low-context orientation Summary of the Chapter Key Terms Words & Expressions Notes Exercises Case Study Chapter 5 Verbal Communication Learning Objectives Warm-up Activities L The Relationship between Language and Culture 1. The influence of culture on language 2. The influence of language on culture II. Cultural Impact on Verbal Communication 1. Culture's impact on language at lexical level 2. Culture's impact on language at discourse level 3. Culture's impact on language at pragmatic level Summary of the Chapter Key Terms Words & Expressions Notes Exercises Case Study Chapter 6 Nonverbal Communication Learning Objectives Warm-up Activities I. The Nature of Nonverbal Communication 1. Definition of nonverbal communication 2. Importance of nonverbal communication 3. Functions of nonverbal communication 4. Classification of nonverbal communication 5. Characteristics of nonverbal communication II. Cultural Differences in Nonverbal Communication 1. Body movement(Kinesics) 2. Eye contact 3. Body touch 4. Paralanguage 5. Spatial language 6. Temporal language Summary of the Chapter Key Terms Words & Expressions Notes Exercises Case Study Chapter 7 Cultural Differences in Etiquette and Protocol Learning Objectives Warm-up Activities I.Understanding Appropriate Etiquette and Protocol 1. Defining etiquette and protocol 2. The importance of appropriate etiquette and protocol 3. The challenge of appropriate etiquette and protocol II.Analysis of Cultural Differences in Etiquette and Protocol 1. Initial contact 2. Social entertainment 3. Gift-giving etiquette 4. Business scheduling Summary of the Chapter Key Tenns Words & Expressions Notes Exercises Case Study Chapter 8 Cultural Differences in Business Negotiation Learning Objectives Warm-up Activities I. Defining Intercultural Negotiation II. Intercultural Negotiation Variables III. Intercultural Negotiation Guidelines Summary of the Chapter Key Terms Words & Expressions Notes Exercises Case Study Chapter 9 Cultural Adaptation and Intercultural Communication Competence Learning Objectives Warm-up Activities I. Cultural Adaptation 1. Early adaptation: culture shock 2. Long-term cultural adaptation II. Improving Intercultural Communication Competence 1. Components of intercultural communication competence 2. Four-step approach to intercultural communication training Summary of the Chapter Key Terms Words & Expressions Notes Exercises Case Study References Key to Exercises Model Test I Model Test II Appendix I Intercultural Films Appendix II Related Websites |
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