本教材选题多样化、内容丰富,基本涵盖了当代工商管理课程的主要理论,例如,企业发展战略管理理论、市场营销管理理论、人力资源管理理论、生产和经营管理理论和财务管理理论等。全书共分为29个章节,即29个课题。每一个课题后面大都编有一个小的案例,供同学们将理论与实际更紧密的结合起来,提高学习的兴趣和实用性。另外,每一章节都附有一些关键术语的汉语注释,最后一章附有一套自我测验的试题,以便授课教师和学习者自学时参考之用。
本书适合于如下几个方面的本、专科或培训教学或学习之用:各类国际经济贸易、金融、法学、商务管理等借助英语学习专业课的教程或选修教材;各类继续教育或公开学院有关课程的教学或参考学习用书;EMBA学习教材或参考书;企事业单位在职培训英语课程或学习书籍。
前言
Introduction
Topic 1 Business Activity(1)
Topic 2 Business Activity(2)
Topic 3 Business Objectives
Topic 4 Business Decision Making
Topic 5 Strategy and Strategic Planning
Topic 6 Business Analysis Models
Topic 7 Competition and Business
Topic 8 Globalization and Business
Topic 9 Marketing(1)
Topic 10 Marketing(2)
Topic 11 Marketing(3)
Topic 12 Marketing(4)
Topic 13 Financial Management:Sources of Funds
Topic 14 Financial Management:Uses of Funds
Topic 15 HR Management:Business Organization and Organizational Structures
Topic 16 HR Management:Motivation
Topic 17 HR Management:Financial Rewards
Topic 18 HR Management:Non—financial Rewards
Topic 19 Management and Leadership
Topic 20 HR Management:Recruitment
Topic 21 Communication in Business(1)
Topic 22 Communication in Business(2)
Topic 23 HR Management:Groups in Business
Topic 24 HR Management:Managing Teams
Topic 25 Strategic HRM
Topic 26 The Management of Change
Topic 27 Methods of Production
Topic 28 Total Quality Management(TQM)
Topic 29 Mergers and Takeovers
A Test Paper