As with the rest of the world,Chinese people have come to view TV and the Internet as the primary method of getting information,spending their leisure time and seeking entertainment.For a tong time,however,books,newspapers and periodicals fuLfilted those functions.Today,the powerful media of TV and the Internet are diminishlng the atture of the print media so that the practice of reading seems to require protection．

People Have Everything They Need in a Vast OCean of Books

A Craze for Traditional Culture Driven by Modem Media

Young Authors Making Their Marks

Children Are Gods

Practicality Equals Popularity

Books Emerging From the Internet

Creating Energy On Paper

Publishing Houses in Transition

The Rise of Private Book Dealers

A Diverse Community of Authors

Delivering the "Most Beautiful Book"

Exchanges of Publications Between China and the Rest of the World

Scenes at Book Fairs

Imported Books Perform a Miracle

Chinese Books Go Global

Flourishing Bookstore Environments

From Xinhua Bookstores to Large Book Malls

Specialized Private Bookstores

Thriving Bargain Book Fairs

Online Bookstores Now Commercially Viable

More Households Touched By Essence of Books

Widely Diverse Readers

Libraries Filled With Rich Scent of Books

Book Collections and Studies