展场、活动与促销可以说是最容易看到立即效果的营销手法，也是可以立即与消费者面对面，观察消费者对于其商品反应的最佳机会。但是公司企业要如何把握这个机会，在这个场合中找到潜在的消费客层呢？《Excellence in Exhibit & Event Design》当中收录了一些成功的展场设计概念与想法，也包括了产品的销售规划，当中包括了促销展示与销售手法、品牌营销方案、开幕的活动与庆祝的主题规划等。这当中的内容都是由全球最顶尖的展场营销规划公司Pico Global Services之前的成功案例。

The 60th Anniversary of His Majesty's Accession to the Throne

MasterCard Luxury Week Hong Kong

Mercedes-Benz C-Class Launch

Singapore National Day Parade

IMF and World Bank Group Annual Meetings

Caritas Bianchi Fashion Show

Chinese New Year Parade

GE Money at Money Fair

National Science and Technology Fair

NEC at ITU Telecom World

MotoroLa at ITU Telecom World

Chevrolet at the 28th Bangkok International Motor Show

Micron at the Hong Kong Optical Fair

Kohler at China Building & Construction Trade Fair

LANXESS at ChinaPlas

Mercedes-Benz at the 28th Bangkok International Motor S

Mercedes-Benz at Taipei Auto Show

The Daodejing: Its Editions and Versions

Chu Kong at the Hong Kong Optical Fair

Mizuno at the 5th International Golf Trade Fair

Peugeot at Auto Shanghai

Raytheon at the 47th International Paris Air Show

Toshiba Private Show

Bombay Sapphire Martini Glass Exhibition Display

JetQuay-CIP Terminal

OSIM ChairSpa

Leica Flagship Shop

Mercedes-Benz Accessories Shop

Qingdao CNC Centre

Motorola Facilities Branding Projects

Siemens Automation Showroom

Siemens Visitor Centre

Cellnet Executive Briefing Centre

Ocean Park Hong Kong

Hua Song Museum

Ngong Ping Theme Village

Cathay Pacific Experience

Kiang Saket Energy Centre

APB TigerLIVE Gal ery

Malaysia Export Exhibition Centre

Normandy American Cemetery Visitor Centre

acknowledgements

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