Today, MUJI is widely favoured and appreciated,even by some renowned artists. In the course of it,MUJI made several interesting appearances in theirartworks. For example, in the science fiction PatternRecognition that was published in 2003 by Canadian-born US writer William Gibson, the protagonist woreMUJI clothes because he was super-sensitive to brandsand trademarks.

STORY

 introduction

 1980-2000

CONCEPT

 the philosophy of MUJI

 what is MUJI?

PRODUCT

 award-winning products

 product series

IMAGE

 campaigns

 exhibitions

INTERVIEW

 Kazuko Koike

 Kenya Hara

 Naoto Fukasawa

 Takashi Sugimoto

 atelier GRIZOU - Gregoire DENTANoChizu ONO

 Sam Hecht

Index

Aknowledgements