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书名 实用商务英语写作教程(高职高专通用教材)
分类 教育考试-大中专教材-成人教育
作者 朱香奇
出版社 湖南师范大学出版社
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简介
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商务英语写作是高职商务英语专业或外贸英语专业必修的核心课程之一。多年来,多数高职学校借用本科教材,由于高职与普通本科教育在培养目标上有较大的差异,教学要求和课时分配也有较大的不同,本科教材不可能完全符合高职要求;同时,本科教材内容偏多,理论偏深,也给教与学带来了一定困难。实践证明,盲目借用本科教材,弊多利少,严重影响教学质量。为此,我们特组织一批有着多年教学经验的一线老师,本着立足高职、服务高职的原则,编写这本《实用商务英语写作教程》。

该教材内容分商务和社交写作两大部分,其中商务部分包括商贸联系、代理、咨询、销售、询盘、报价、报盘、订购、包装、装运、保险、付款、投诉等;社交部分包括邀请、致谢与道歉、祝贺与祝福、鼓励与安慰、欢迎与辞别、预约与预定等具体商务实务写作。全书编排有序,条理清晰。

全书案例详实,理论精简,突出实践。

目录

Part One Business Communications

Chapter 1 Introduction

 1 Parts of business letters

 2 E-mail

 3 Writing rules for business communications

 Exercises

Chapter 2 Business Relations

 1 Introduction

 2 Initiation

 3 Establishing a business relationship

 Exercises

Chapter 3 Agency

 1 Asking for sole agency and replying

 2 seeking agency and replying

 3 Agency agreements

 4 Granting attorneyship

 5 Offering terms for consideration

 6 Confirming the terms of agency

 Exercises

Chapter 4 Consultation

 1 Consultation of credit

 2 Consultation of suggestions

 3 Letters of thanks after consultation

 Exercises

Chapter 5 Sales Letters

 1 Intrigue or entertain

 2 Support or assure

 3 Propose or deal

 4 Touch or pat

 Exercises

Chapter 6 Inquiry

 Inquiry

 Exercises

Chapter 7 Quotation

 Quotation

 Exercises

Chapter 8 Offers & Responses

 1 Offer

 2 Refusing to accept the offer

 3 Acceptance

 4 Counter-offer

 Exercises

Chapter 9 Orders & Responses

 1 Order

 2 Dealing with orders

 Exercises

Chapter 10 Packing & Marking

 1 Packing

 2 Marking

 Exercises

Chapter 11 Shipment

 Shipment

 Exercises

Chapter 12 Insurance

 Insurance

 Exercises

Chapter 13 Payment

 1 Discussing mode of payment

 2 Amendment of L/C

 3 Collection letters

 4 Special requests for payment

 Exercises

Chapter 14 Complaints or Claims & Responses

 Complaints or claims & responses

 Exercises

Chapter 15 Notes,Notices & Announcements

 1 Notes

 2 Notices & announcements

 Exercises

Chapter 16 Memorandums

 Memorandums

 Exercises

Part Two Social Communications

Chapter 1 Invitation & Responses

 1 Invitation cards

 2 Invitation letters

 Exercises

Chapter 2 Thanks & Apologies

 1 Thanks

 2 Apologies

 Exercises

Chapter 3 Congratulations & Wishes

 1 Congratulations

 2 Wishes

 Exercises 

Chapter 4 Compliment,& Consolation

 1 Compliment

 2 Consolation

 3 Condolence

 Exercises

Chapter 5 Welcome& Farewell

 1 Welcome

 2 Farewell

 Exercises

Chapter 6 Appointments & Reservations

 1 Appointments and responses

 2 Reservations and responses

 Exercises

随便看

 

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