商务英语写作是高职商务英语专业或外贸英语专业必修的核心课程之一。多年来,多数高职学校借用本科教材,由于高职与普通本科教育在培养目标上有较大的差异,教学要求和课时分配也有较大的不同,本科教材不可能完全符合高职要求;同时,本科教材内容偏多,理论偏深,也给教与学带来了一定困难。实践证明,盲目借用本科教材,弊多利少,严重影响教学质量。为此,我们特组织一批有着多年教学经验的一线老师,本着立足高职、服务高职的原则,编写这本《实用商务英语写作教程》。
该教材内容分商务和社交写作两大部分,其中商务部分包括商贸联系、代理、咨询、销售、询盘、报价、报盘、订购、包装、装运、保险、付款、投诉等;社交部分包括邀请、致谢与道歉、祝贺与祝福、鼓励与安慰、欢迎与辞别、预约与预定等具体商务实务写作。全书编排有序,条理清晰。
全书案例详实,理论精简,突出实践。
Part One Business Communications
Chapter 1 Introduction
1 Parts of business letters
2 E-mail
3 Writing rules for business communications
Exercises
Chapter 2 Business Relations
1 Introduction
2 Initiation
3 Establishing a business relationship
Exercises
Chapter 3 Agency
1 Asking for sole agency and replying
2 seeking agency and replying
3 Agency agreements
4 Granting attorneyship
5 Offering terms for consideration
6 Confirming the terms of agency
Exercises
Chapter 4 Consultation
1 Consultation of credit
2 Consultation of suggestions
3 Letters of thanks after consultation
Exercises
Chapter 5 Sales Letters
1 Intrigue or entertain
2 Support or assure
3 Propose or deal
4 Touch or pat
Exercises
Chapter 6 Inquiry
Inquiry
Exercises
Chapter 7 Quotation
Quotation
Exercises
Chapter 8 Offers & Responses
1 Offer
2 Refusing to accept the offer
3 Acceptance
4 Counter-offer
Exercises
Chapter 9 Orders & Responses
1 Order
2 Dealing with orders
Exercises
Chapter 10 Packing & Marking
1 Packing
2 Marking
Exercises
Chapter 11 Shipment
Shipment
Exercises
Chapter 12 Insurance
Insurance
Exercises
Chapter 13 Payment
1 Discussing mode of payment
2 Amendment of L/C
3 Collection letters
4 Special requests for payment
Exercises
Chapter 14 Complaints or Claims & Responses
Complaints or claims & responses
Exercises
Chapter 15 Notes,Notices & Announcements
1 Notes
2 Notices & announcements
Exercises
Chapter 16 Memorandums
Memorandums
Exercises
Part Two Social Communications
Chapter 1 Invitation & Responses
1 Invitation cards
2 Invitation letters
Exercises
Chapter 2 Thanks & Apologies
1 Thanks
2 Apologies
Exercises
Chapter 3 Congratulations & Wishes
1 Congratulations
2 Wishes
Exercises
Chapter 4 Compliment,& Consolation
1 Compliment
2 Consolation
3 Condolence
Exercises
Chapter 5 Welcome& Farewell
1 Welcome
2 Farewell
Exercises
Chapter 6 Appointments & Reservations
1 Appointments and responses
2 Reservations and responses
Exercises