Commercial architecture allows many people to enjoy a type of architecture that is reserved for a select few in its residential version. Fashionable companies are aware of the appeal of this phenomenon and are increasing their investment in the location and design of their stores to give their brands an added attraction.Furthermore, carefully planned commercial architecture also offers the opportunity to embody abstract concepts like brand values by using design to evoke specific sensations, in the same way as advertising and marketing. In addition, shop design must respond to functional needs, such as comfort, an efficient layout and a suitable, effective display of products.

The configuration of consumer goods acquires great importance, while the supports on which they are exhibited tend to either pass unnoticed or be very large, to bestow personality on merchandise and prevent it from being a passive presence, allowing it instead to interact with the architecture to create a specific "ecosystem". The esthetics of stores have evolved so that they are now more similar to private homes, giving rise to more intimate settings in which a customer does not feel like one among many but rather the leading player. Elements that lend continuity to spaces and invite passersby to come inside are used to capture attention and create a sense of dynamism. Elements such as corridors and walkways serve this purpose. Commercial architecture also plays no small part in the advertising process. Some stores now form part of the tourist routes of great cities, and the stores that are most highly recommended and discussed are sometimes those that break new ground and make a greater visual impression on visitors than the merchandise they stock. An increasingly specialized, distinctive and sophisticated architecture for commercial spaces has emerged to bring the abovementioned concepts to life. In this book, we wanted to present architecture involving major brands and architects, but also to throw light on the work of less well-known architects unafraid of innovation and risk.

Architecture Studio Bali Barret

Antonio Virga Josep Font

Archea Associati Graniti Fiandre

A. Universal Design Studio Stella McCartney

Arthur Casas Sacada Barra

Baselli Vannucci Architetti Barghini Fashion

BEHF Manner

Buratti & Battiston Architects L La Perla

CJ Studio L Wum-Showroom

Chelsea Atelier Architect, PC Reem Acra

Contemporary Architecture Practice Reebok

Dan Pearlman O2 Flagship Store

David Chipperfield Architects Pasquale Bruni Showroom

Dual Office Echo Handbag Showroom

EOK - Eichinger Oder Knechtl Shop Graz

EOK - Eichinger Oder Knechtl Shop MQ

Forteza Carbonell Associats Lottusse

Francesc Rife Aleste Flowpack

Francesc Rife Aliu

Guillermo Blanco Amarcord

Ippolito Fleitz Group Sigrun Woehr

Isay Weinfeid Clube Chocolate

Jun Aoki, Peter Marino L Louis Vuitton New York

Klein Dytham Architecture Orihica

Lot-ek Boon

Luciano Perez, Julio Perez Tissage

Manuel Bailo & Rosa Rull Sita Murt

Marti Guixo Camper Infoshop

Massimiliano Fuksas Giorgio Armani Hong Kong

Massimiliano Fuksas Giorgio Armani Milan

Massimiliano Fuksas Giorgio Armani Jeans Shanghai

NL Architects Mandarina Duck

Office for Metropolitan Architecture Prada

Pichiglass Aduho

Pietro Giorgieri Dahl

Roger Hirsch, Myriam Corti Is/Industries Stationery Flagship Store

Studio 63 14 Once

Studio 63 Killah Milan

Studio 63 Miss Sixty Palermo

Studio 63 Miss Sixty Paris

Studio Novembre Bisazza Showroom

Studio Power Celux Tokyo

Studio X Design Group Mandarina Duck

Taisho Design Engineering Jean Paul Gaultier

Vision Interior Design UK Style

William Russel Architecture and Design Alexander McQueen

Wulf & Partner Adidas Factory Outlet

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