本教材是根据教育部高职高专教育的精神，结合目前高职高专的现状和社会的需求来进行调研、设计和编写工作的。它主张够用为度、实用为主，广泛征求企业、教师和学生三方面的意见，在内容和形式上充分体现了服务学生和以就业为导向的思想。本教程吸取功能教学法的优点，本着“以学生为主体，以教师为主导”的教学原则，充分调动学生的积极主动性与创造性，激发学生主动发言与成段陈述，既吸取国外“交际语言教学”的经验，又考虑到作为基本教材与我国英语教学现状，给学生提供在交际实践中模仿的基本范式，注重实用性。

Chapter 1 Commercial Communication

Unit 1 Business Reception and Introduction

1.1 Skills

l.2 What's the business reception and introduction?

1.3 Example: An Airport Welcome Situation

1.4 Exercises

Unit 2 Introduction of Company and Product ( I )

2.1 Skills

2.2 How to introduce company?

2.3 Example : ABC Company

2.4 Exercises

Unit 3 Introduction of Company and Product ( II )

3.1 Skills

3.2 What is a successful attractive introduction of product?

3.3 Example

3.4 Exercises

Unit 4 Telephone Communications

4.1 Skills

4.2 How to deal with telephone communications in terms of telephone skills?

4.3 Example

4.4 Exercises

Unit 5 Eating: Typical Chinese Food

5.1 Skills

5.2 How to invite our customers?

5.3 Example

5.4 Exercises

Unit 6 Making Business Arrangements

6.1 Skills

6.2 How to make business arrangements for our customers?

6.3 Example

6.4 Exercises

Unit 7 Meeting ( I )

7.1 Skills

7.2 How to deal with the meeting?

7.3 Example

7.4 Exercises

Unit 8 Meeting ( II )

 8.1 Skills

 8.2 How to close the meeting successfully?

 8.3 Example

 8.4 Exercises

Chapter 2 Business Writing

Unit 9 Essential of Business Letter Writing

 9.1 Skills

 9.2 The contents of the business letter

 9.3 Example

 9.4 Exercises

Unit 10 Telecommunication

 10.1 Skills

 10.2 The introduction of some forms of telecommunication

 10.3 Example

 10.4 Exercises

Unit 11 E-mail

 11.1 Skills

 11.2 What is E-mail?

 11.3 Example

 11.4 Exercises

Chapter 3 Commercial Information

Unit 12 Commercial Information General

 12.1 Skills

 12.2 Commercial information general

 12.3 Examples

 12.4 Exercises

Unit 13 Business Information Collecting (I)

 13.1 Skills

 13.2 Approaches to business information

 13.3 Example

 13.4 Exercises

Unit 14 Business Information Collecting (11)

14.1 Skills

14.2 The strategies of information collecting

14.3 Example

14.4 Exercises

Unit 15 The Processing of Commercial Information

 15.1 Skills

 15.2 The processing of commercial information

 15.3 Example

 15.4 Exercises

Unit 16 The Transmitting of Commercial Information

 16.1 Skills

 16.2 The transmitting of commercial information

 16.3 Example

 16.4 Exercises

Chapter 4 Marketing

Unit 17 An Overview of Marketing

 17.1 Skills

 17.2 What is marketing?

 17.3 Examples

 17.4 Exercises

Unit 18 Marketing Research

 18.1 Skills

 18.2 What's the marketing research?

 18.3 Example

 18.4 Exercises

Unit 19 Brand and Price

 19.1 Skills

 19.2 Brand and price

 19.3 Examples

 19.4 Exercises

Unit 20 Marketing Channels (Place)

 20.1 Skills

 20.2 What is marketing channels?

 20.3 Example

 20.4 Exercises

Unit 21 Promotion and Advertising

 21.1  Skills

 21.2 Promotion and advertising

 21.3 Examples of ads

 21.4 Exercises

Unit 22 Image and Sales Services

 22.1 Skills

 22.2 Image and sales services

 22.3 Examples

 22.4 Exercises

Chapter 5 Commercial Contract

Unit 23 Contract General

 23.1 Skills

 23.2 What is a contract?

 23.3 Example

 23.4 Exercises

Unit 24 Formation of a Contract

 24.1 Skills

24.2 What shall be done before the contract?

24.3 Example

24.4 Exercises

Unit 25 Essentials in Contract Forming

25.1 Skills

25.2 Consideration

25.3 Example

25.4 Exercises

Unit 26 Structure and Formality of a Contract

26.1 Skills

26.2 Structure and formality of a contract

26.3 Example

26.4 Exercises

Unit 27 Settlement and Remedies for the Disputes in

    tion to the Contract

27.1 Skills

27.2 Settlement and remedies

27.3 Example

27.4 Exercises

Appendix 1 A Snapshot of Chinese History

Appendix 2 Reference Books for the Students