Unit One
Part I
A. Brokers
B. A Product Manager
Part II
A. Relationships with Different Kinds of People
B. Relationships between the Employees
C. Business Practice
D. Workers' Role
Part III
A. Accountant
B. How to Be a Successful Businessman
The World of Humor
Unit Two
Part I
A. Contract Law and Warranty
B. Trademark, Patent and Agency Law
Part II
A. Two Managers Accused of Embezzling Hotel Funds
B. Metro Sued in Station Accident
C. Court Orders Redress in Unfair Firing Case
D. Pizza Hut May Deliver Big Bucks
Part III
A. How to Claim Damages
B. Hire a Personal Lawyer
The World of Humor
Unit Three
Part I
A. Partnership
B. Corporate Chains
Part II
A. Supermarket and IBM Have Teamed Up
B. Nokia Signed Contracts with China Unicorn
C. Siemens Will Increase Its Investment in Asia
D. Cooperation Pact
Part III
A. Which One Is More Profitable?
B. Joint Venture
The World of Humor
Unit Four
Part I
A. Corporations
B. Transnational Corporations
Part II
A. Beverly Hilton Comes to Town
B. FedEx Expands Delivery
C. World's Top Retailers to Invest More
D. Promoting Trade Ties with Africa
Part III
A. Italian and German Companies Merge into Giant Firm
B. Nations to Seek More Trade Talks
The World of Humor
Unit Five
Part I
A. Management
B. The Modern Corporation
Part II
A. Expo Shows Mobile Tech
B. Alcatel Eyes Phone Stake
Part III
A. U.S. Airlines to Offer Internet
B. News Items
The World of Humor
Unit Six
Part I
A. Information Technology
B. Panda Vows to Become No. 1 Anti-virus Supplier
Part II
A. IT Industry Burgeoning
B. Internet Industry Growth Still Slow
Part III
A. News Items
B. News Items
The World of Humor
Unit Seven
Part I
A. Marketing
B. Customer Service
Part II
A. Budget Hotels Rush to Expand
B. KFC Adds Local Spice
Part III
A. Food Firm Taps Dairy Mart
B. Ice Cream Profits Melt Away
The World of Humor
Unit Eight
Part I
A. Supply and Demand
B. Competition
Part II
A. Convenience Stores Blooming
B. Retail Sales Increase as Prices Fall
Part III
A. Hualian Stages Dramatic Profit Jump
B. Hypermarkets Most Favored in Cities
The World of Humor
Unit Nine
Part I
A. Other Financial Institutions
B. Bad Loans Damp Asian Growth
Part II
A. Commercial Banks Eye Reform
B. State Banks Eye Card Venture
Part III
A. Euro Debut Will Not Add Inflation
B. Banking Group Set for Revamp
The World of Humor
Unit Ten
Part I
A. The Status of China's Civil Aviation Industry
B. Chinese Civil Aviation Market Poses a Bonanza
Part II
A. Airbus Makes Solid Landing in Local Market
B. New Air Sales Boost Maintenance Sector
Part III
A. Western Regions Plan to Build Business Heaven
B. Tibet Railway on Track to Success
The World of Humor
Unit Eleven
Part I
A. Understanding Cultural Differences
B. EuroDisney A Case in Point
Part II
A. The Globalization Paradox
B. Global Dress Codes
Part III
A. Customs, Etiquette and Protocol
B. International E-mail Etiquette
The World of Humor
Unit Twelve
Part I
A. Elements of the Marketplace
B. Microsoft:Windows 95
Part II
A. Dell Computer Turns Customer Satisfaction into Profits ( I )
B. Dell Computer Turns Customer Satisfaction into Profits ( II )
Part III
A. Cross-cultural Marketing
B. Global Business and Local Cultures
The World of Humor
Unit Thirteen
Part I
A. Beijing to Spend Big before 2008
B. What Can Beijing Learn from Sydney's Success?
Part II
A. A High-tech Beijing to Welcome Olympics
B. Opportunities and Challenges
Part III
A. Job Hunting
B. Successful Job Interview
The World of Humor
Unit Fourteen
Part I
A. E.C. Pulls Plug on China Bulbs
B. As E.U. Dims, Bulb Producers Shift Westward
Part II
A. Japan to Raise Tariffs against Chinese Farm Goods
B. Japan Trade Spat to Expand
Part III
A. Japan Trade Talks Are under Way
B. Art Paper May Cost More
The World of Humor
Unit Fifteen
Part I
A. Despite Prior Setback, Coke to Sell New Tea
B. Ball Maker Turns Yacht Builder
Part II
A. Pawnshop Trade Boosted
B. Arabian Matchmakers. Flourishing Business
Part III
A. Nuclear Plant Gone to Weeds
B. Domestic DVD Makers Urged to Pay Fees
The World of Humor
New Words and Expressions from Book I
New Words and Expressions from Book II
New Words and Expressions from Book III
New Words and Expressions from Book IV