The need for individuality, personality, and change makes up a central part of our lives and is especially what we associate with the term BEAUTY. In a market with increasingly similar products, today's discriminating customer desires extra values such as events, history and purpose in life - regardless of whether it is a visit to a perfumery, fitness studio or a beauty salon.

Many hairdressers today are style guides, fitness studios are "in" meeting places and perfumeries are even places of culture. Taken to the extremes, one can purchase designer furniture in these establishments, they organize private showings on the evening before an exhibition opens, readings, and concerts. Here shopping becomes more than a means to an end. It is pleasure, communication, personal experience, and reward. The customer enjoys being in exclusive simplicity and celebrates the combination of luxury and asceticism, whether it is presented as a poetic dream world or a futuristic fantasy. The concept is decisive: thus, these establishments are becoming more and more stages for show and personal experience with unusual style variants and a selection of colors, materials and light. This ranges from the inventory of a flea market to a Disney-style fairy tale backdrop to a stylish spaceship look, antique furniture can go with designer armchairs - exactly like brick walls and hardwood floors can go together with colored Plexiglas.Minimalism but with flowing forms, more a lounge than a salon; extravagant as well as simple - anything goes.

Shiseido la Beaute Paris

Habits Culti Milan

IUNX Parfumerie Paris

Viens Viens Tokyo

soap treatment store Amsterdam

Mars the Salon Tokyo

LabulleKenzo Paris

Aveda Institut Berlin

Swan's House of Beauty Frankfurt

Make me up! Professional Beauty Studio Vienna

Miller Harris Flagship London

Malin+Goetz New York

Lancame Hong Kong

Be Fine Tokyo

Revlon Lab New York

Frederic Malle Editions de Parfums Paris

Frederic Malle Editions de Parfums Paris

Snails Singapore

Wolfgang Zimmer Friseur Berlin

Joe's Salon + Spa Connecticut

Coiffeur Udo Walz im Kempinski Plaza Berlin

Marlies Moller Hamburg

Sauter Beautypool Stuttgart

LA COUPE Stuttgart

Pony Club 1 Hairdressers Munich

Pony Club 2 Hairdressers Munich

Schnittraum Munich

Friseursalon Markus Herold Vienna

Butterfly Studio New York

Higurashi Tokyo

aquira hair designs Tokyo

Noemi & Friends Munich

Hair We-3 Tokyo

4u Haare Cosmetic Styling Hamburg

J-7 hair lounge Stuttgart

Roman Kroupa Hairsalon Bremen

Arrojo Cutler Salon New York

shift Frisore Berlin

Coiffeur Murat Karadavut Ludenscheid

Charles Worthington Salon New York

be a good girl Vienna

MACCAS Haircouture Berlin

Salon Kuhn Intercoiffure Zurich

Centro Deportivo Wellness 02 Barcelona

Equinox Fitness Club New York

Puls 5 Migros Fitnesspark Zurich

Holmes Place Innsbruck

Stretch Pilates New York

LABO SPA Zurich

The Bulgari Hotel Spa Milan

Sequoia by The Grove Hotel London

EvianSpa Shanghai

Bath Spa Bath

Kara Spa at Park Hyatt Los Angeles

Susanne Kaufmann SPA by Hotel Post Bezau

Wellbeing by Ku'101 Hotel Berlin

Soul Day Spa and Salon Washington DC

Minardi Day Spa New York

E'SPA at Gianfranco Milan

Hamam Zurich

Vigilius Day Spa by Vigilius Mountain Resort Lana

SPA Esprit Singapore

John Harris Spa by Le Meridien Vienna